Zane Cycling for a Better Future Ƙirar Sadarwa ta Gani daga Chris Chung, Chien Chun Feng and Chun Yu mai nasara ne mai daraja sosai na 2024 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Zane-zane.
TagullaZane-zane· 2024
Cycling for a Better Future Ƙirar Sadarwa ta Gani
daga Chris Chung, Chien Chun Feng and Chun Yu
Abokin Ciniki: Giant Group
Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Zane-zane
Mai Nasara da Aka Tabbatar
Tabbatar da Matsayin Kyauta na #149127Ƙirar
Game da Cycling for a Better Future Ƙirar Sadarwa ta Gani
Keke don Ingantacciyar Gaba wata ƙirar sadarwa ta gani ce da aka ƙirƙira don dabarun muhalli, zamantakewa da shugabanci na Giant Group. Dabarun sun haɗa nau'o'in ƙoƙarin ɗorewa masu yawa zuwa ginshiƙai uku waɗanda suka ƙunshi mataki kan yanayi, zagayawa, da haɗa kai a zamantakewa. Launuka masu ƙarfi na canjin launi da sifofin da'ira masu sauƙi, waɗanda aka samo asali daga ƙafafun keke, sun samar da harshen gani. An yi amfani da ƙirar a shafukan yanar gizo, jagororin bayyanar alama, littafin alama, hotunan bayanai, da hotunan kafofin watsa labarun jama'a. Manufar ita ce samar da sadarwa mai bayyana ga masu sauraro daban-daban.
Amincewa
Game da Kyautar A' Design Award ta Tagulla
Zanen Cycling for a Better Future Ƙirar Sadarwa ta Gani ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Cycling for a Better Future Ƙirar Sadarwa ta Gani ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Cycling for a Better Future Ƙirar Sadarwa ta Gani yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.
Bayan Ƙirar
Kayan Manema Labarai
Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.
- Siffofi Na Musamman
- The ESG strategy consolidates Giant Group's wide-ranging sustainability efforts into three strategic pillars addressing climate action, circularity, and social inclusion. The dynamic branding elements and messaging guide reflect their leadership and commitment to driving positive environmental and social change through sustainable mobility solutions.
- Girma da Fakitin
- The collaboration generated assets across channels, including website pages, visual identity guidelines, a brand booklet, infographics, and social media images to align messaging.
- Kalmomin Alama
- Sustainability, environment, social responsibility, cycling, branding, strategy, ESG, climate action, circularity, mobility
- Fasahar Samarwa
- Through in-depth collaborative workshops with stakeholders across Giant Group's sustainability, marketing, and communications teams, we identified and aligned on the core ESG pillars and strategy. We then designed bold, gradient graphic elements and circular shapes inspired by bicycle wheels to reflect their forward momentum and commitment to a broad spectrum of sustainability initiatives for future generations.
- Ƙalubalen Zane
- Synthesizing Giant Group's complex array of sustainability efforts into a coherent ESG strategy and then translating this into visually compelling, on-brand assets was deeply challenging. Close collaboration with stakeholders across the business enabled us to consolidate goals, align on strategic pillars, and develop creative yet simple branding to convey their sustainability leadership.
- Bincike
- Extensive research was conducted to inform the ESG strategy, including analyses of market macro and micro-trends, competitor and benchmark studies, and in-depth interviews with relevant stakeholders. This enabled targeted communication formats suited for the cycling industry. Our work culminated in raising the bar for ESG communication within Giant Group’s entire value chain, empowering them to effectively convey sustainability commitments to diverse audiences and lead as pioneers driving positive impact.
- Wahayi
- Giant Group's pioneering commitment to sustainability within the cycling industry inspired our team to develop an ESG strategy and branding that aligns with their vision. By consolidating their sustainability goals into clear pillars and messaging, we aim to enable effective communication across all stakeholders about the full breadth of their initiatives.
- Tsawon Lokacin Aikin
- The global ESG strategy design project kicked off in June 2023, spearheaded by our teams collaborating directly with stakeholders at Giant Group. As an ongoing effort, we continue to work on extending the strategy across Giant Group’s subsidiary companies and across multiple channels.
- Tsarin Aiki
- The ESG strategy visual design features vibrant gradient colors and simple yet bold circular graphic elements to clearly and effectively communicate Giant Group's sustainability vision and commitments across diverse audiences. The circular geometry and gradients represent their leadership and the continuous momentum needed to drive change.
- Haƙƙoƙin Ƙirƙira
- Copyrights belong to Giant Group, 2023.
- Mambobin Ƙungiya
- Strategist: Marco Negri
Designer: Stacey Chun Yu
Senior Designer: Tina Chien Chun Feng
Creative Director: Chun Cheng Chung
Senior Account Manager: Anew Yu Hsin Lin
CEO: Ya Ting Yu - Godiyar Hotuna
- Image #No 1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #2: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #3: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #4: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Video Credits: Senior Account Manager Anew Lin, Giant Group ESG Branding, 2023. Senior Strategist Marco Negri, Group ESG Branding, 2023. Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023. Designer Stacey Chun Yu, Giant Group ESG Branding, 2023.
Tallafi
Bincika Bayan Designers.org
Gano kayayyaki, ayyuka da damammaki daga abokan tallafin mu.
Ƙarin Abubuwan Bincike
Ƙirare Masu Alaƙa
Bincika ƙarin ƙirare masu lashe kyauta daga wannan rukunin, waɗanda aka zaɓa bisa cancanta.
