Evoluwe Asalin Alamar Kasuwanci by Jonathan Andrade

Evoluwe Asalin Alamar Kasuwanci by Jonathan Andrade is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Azurfa in Zane-zane Competition Category.

AzurfaZane-zane· 2023

Evoluwe Asalin Alamar Kasuwanci

by Jonathan Andrade

Client: Evoluwe

Kyautar A' Design Award ta Azurfa Winner in Zane-zane Category

32,371

Verified Award Winner

Verify Award Status for #149212

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Evoluwe Asalin Alamar Kasuwanci

Evoluwe wata asalin alamar kasuwanci ce da aka ƙirƙira don kamfanin ba da shawara kan hidimar abokan ciniki. Wannan alama tana amfani da haruffan farko E da W don bayyana juyin halitta na tarayya da ci gaba. An gina alamar ne daga siffofin lissafi guda uku waɗanda ke wakiltar matakai uku na tsarin ba da shawara. Murabba'i yana wakiltar lokacin da aka fahimci bukatun abokin ciniki. Siffa ta biyu tana da kusurwa ɗaya mai lanƙwasa kuma tana nuna farkon sauyi. Siffa ta uku tana da kusurwoyi biyu masu lanƙwasa kuma tana nuna cikakken juyin halitta. Ƙa'idar golden ratio ce ta jagoranci ginin, tana kiyaye daidaiton alamar a kan kayan dijital da na bugu.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Evoluwe Asalin Alamar Kasuwanci ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Evoluwe Asalin Alamar Kasuwanci ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Evoluwe Asalin Alamar Kasuwanci ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Evoluwe branding project was created for a customer service consulting firm, but what sets it apart is that it was developed from inception to completion with active participation from both the company's owner and its clients. This means that the project carries the company's brand purpose and essence right from its initial stages, which turns even more special.
Dimensions & Packaging: Width 5 mm x Depth 87 mm x Height 150 mm

The packaging's hexagonal shape was inspired by the logo's geometric design concept. The symbol's creation influenced the package's shape. The printed material features a soft touch matte lamination finish, with 300g matte coated paper.
Tags: Experience, Improve, Transformation, Evolution, Evolve, Elevate, Elevate, We Evolve, We Evolve Together, Evolve Together
Production Technology: To ensure the new brand name aligned with the target audience's expectations, I conducted a survey among the founder's primary clients. Data collection was a crucial step in the validation process. The brand creation process followed the golden ratio methodology, which ensured consistency across digital and physical materials while enhancing the brand's visibility and integrity.
Design Challenge: The hardest part was creating the naming. In the process there were some difficulties with other naming options. However, everything was overcome with naming research and collaboration on the project with the owner and her clients. In the end, having a solid name that represented the company in its essence, made my inspiration flow.
Research: The company aims to establish itself as a provider of innovative and reliable customer service solutions. The survey aims to gather feedback on the name, including its appeal, memorability, and associations with the brand's mission and values.
To achieve this goal, we conducted an online survey among a sample of 20 individuals. The results showed that the name "Evoluwe" is generally well-received by the participants.
76% of the participants found the name appealing, while 80% of the participants found the name memorable.
The survey results provided valuable insights into the perceptions and associations that the name "Evoluwe" elicits. The most common associations with the name were innovation, growth, and evolution, which align with the brand's mission and values.
Inspiration: To convey the idea of continuous and collaborative evolution, the symbol design for the consulting firm utilized the company's initials "E" and "W" in a distinctive manner, along with three essential moments that define their consulting process.

The letter "E" signifies evolution, denoting growth, transformation, and development. The inclusion of the word "we" underscores a shared evolution, one in which progress is made together.
Project Duration: The project started in December 2021 in Brazil and finished in April 2022 in Brazil.
Operation Flow: The brand essence portrays an entrepreneurial woman in the consulting industry, a field lacking a passionate professional company in the founder's locality. Evoluwe aims to simplify the process while sparking the curiosity of local businessmen and women about agile methodologies and co-creation. Clients are involved in decision-making and creative processes from the initial contact, becoming key collaborators in their business's evolution.