Pattern Aikin Farko: Takardar Nadin Kyauta by Gao He

Pattern Aikin Farko: Takardar Nadin Kyauta by Gao He is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Baƙin Ƙarfe in Zane-zane Competition Category.

Baƙin ƘarfeZane-zane· 2023

Pattern Aikin Farko: Takardar Nadin Kyauta

by Gao He

Client: Creative Design Studio of Anshan Normal University

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Zane-zane Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pattern Aikin Farko: Takardar Nadin Kyauta

Rubutun Littafi: Fasali fasahar zane ce ta takardar nadin kyauta wadda aka gina ta bisa alamomin gargajiya na kasar Sin. An hade zane-zanen alamu da aka dauko daga siffofin wuta, kifi da jemage domin samar da kan dodo (dragon). Ana maimaita alamar dodon ta hanyar amfani da murabba'ai a tsaye da a kwance domin samar da fasali mai ci gaba. Ana samar da takardar ne ta hanyar bugu mai launi hudu a kan takarda ta musamman mai yawan kauri. An kuma yi amfani da wannan zane wajen kunshin kayayyaki, kayan talla da aka buga, da kuma zanen akwatuna. Manufar wannan aiki ita ce hada kyawawan al'adun gargajiya na kasar Sin da zamanantar da zane-zane.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Pattern Aikin Farko: Takardar Nadin Kyauta ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Pattern Aikin Farko: Takardar Nadin Kyauta ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Pattern Aikin Farko: Takardar Nadin Kyauta saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work selects Chinese traditional patterns and uses graphic language to form the head of the dragon. According to the isomorphic design of flame, fish, bat, etc. In the traditional pattern, the faucet structure is repeated and arranged together with the vertical and horizontal squares, and the abstract patterns are combined again to form a continuous wrapping paper pattern, which combines the traditional Chinese aesthetics with the modern design aesthetics.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags: Pattern, Paper, Gift, Packaging, Product, Graphic design
Production Technology: The gift paper adopts four-color printing technology and high-density special paper, which is widely used in product packaging and shading design of various types of paper.
Design Challenge: The difficulty of project design lies in the extraction and application of traditional culture, so that gift paper products have their unique performance style and meet the aesthetic needs of contemporary young people. In addition, there are the unique style of paper gift brands, the creation of artistic effects, the effect of young people's aesthetic acceptance, and social feedback after sales.
Research: The existing gift paper packaging on the market is rich and diverse, but the traditional culture design paper is not much, and the user's experience of traditional culture is not satisfied. Therefore, through the combination of traditional pattern extraction design and modern design and layout, the new visual design will be carried out, and the traditional Chinese culture will resonate with consumers through the graphic language, satisfy consumers' emotional experience of cultural culture, and improve brand uniqueness and popularity.
Inspiration: Through the visual design of gift paper patterns and the extension design of cultural and creative products, explore the visual novelty artistic expression form of gift paper, extract abstract graphics according to different traditional Chinese patterns, and form its unique order by repeated and continuous arrangement, use graphic language to express the application of traditional patterns in packaging paper, and attract the love of young consumers.
Project Duration: The project starts in October 2022 and ends in December 2022 in Shenyang, China
Operation Flow: In order to highlight the characteristics of traditional aesthetics and modern design, gift wrapping paper is used for product packaging, printing promotional materials, and carton design respectively. People are in close contact with packaging to feel the artistic charm of traditional Chinese culture and the artistic aesthetics of modern design.
Image Credits: Image #1 : Illustrator Gao He, 2022.
Image #2 : Illustrator Gao He, 2022.
Image #3 : Illustrator Gao He, 2022.
Image #4 : Photographer Gao He, 2022.
Image #5 : Photographer Gao He, 2022.