Sparrow Branding Ainihin Aiki: Asalin Kamfani by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Tagulla in Zane-zane Competition Category.
TagullaZane-zane· 2023
Sparrow Branding Ainihin Aiki: Asalin Kamfani
Client: Hiroshi Kurisaki Design
Kyautar A' Design Award ta Tagulla Winner in Zane-zane Category
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The Design
About Sparrow Branding Ainihin Aiki: Asalin Kamfani
Nassin Littafi: Sparrow Branding wani asali ne na kamfani da aka kirkira domin wani kamfanin samar da tallace-tallace mai hedkwata a Tokyo, wanda aka kafa a shekarar 2020. Asalin ya kunshi tambarin kamfani, manyan hotuna, da kayan rubutu na ofis. An nuna gwara, wanda shi ne asalin sunan kamfanin, tare da itacen pine a matsayin bishiyar alama. Ra'ayin ya samo asali ne daga wata labari inda itacen pine yake kare gwara daga duk wata cutarwa. Maimakon amfani da hotunan kwamfuta, an dauki hotunan rassan pine na gaskiya, wadanda wani mai fasahar shirya furanni ya tsara, tare da wani samfurin gwara mai kama da na gaske. Yanayin gani yana da karfi da tsanani maimakon zama mai kyawun gani kawai.
The Recognition
About the Kyautar A' Design Award ta Tagulla
Zanen Sparrow Branding Ainihin Aiki: Asalin Kamfani ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Sparrow Branding Ainihin Aiki: Asalin Kamfani ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Sparrow Branding Ainihin Aiki: Asalin Kamfani yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
- Dimensions & Packaging
- Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
- Tags
- Branding, Logo, Japan, Typography, Blue
- Production Technology
- In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
- Design Challenge
- By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
- Research
- Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
- Inspiration
- The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
- Project Duration
- The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
- Operation Flow
- Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
- Image Credits
- Photo By Bird And Insect Ltd.
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