Nu Us Supplement Ainihin Aiki: Ainihin Gani by Salvita Bingelyte

Nu Us Supplement Ainihin Aiki: Ainihin Gani by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Baƙin Ƙarfe in Zane-zane Competition Category.

Baƙin ƘarfeZane-zane· 2023

Nu Us Supplement Ainihin Aiki: Ainihin Gani

by Salvita Bingelyte

Client: Salvita Design

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Zane-zane Category

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Colors

The Design

About Nu Us Supplement Ainihin Aiki: Ainihin Gani

Rubutun Littafi: Nu Us wani ainihin gani ne na alamar samfurin bitamin. Alamar rubutu ta hada manyan haruffa hudu zuwa hoto guda daya mai dunkulewa. Haruffan suna amfani da wani salon rubutu mai sirara kuma daidaitacce mai kaifi a gefuna da tazara mai daidaituwa, wanda ke sa alamar ta kasance a bayyane kuma mai sauƙin karantawa. Ana sayar da samfurin a matsayin kwayoyi na rana da na dare. Ana sanya kwayoyin safe a cikin kwalba fari, sannan kwayoyin dare a cikin kwalba baki. Sifofin rana da wata masu sauƙi cikin rawaya mai haske ne ke nuna banbanci. An yi amfani da wannan zane mai sauƙi a kan lakabi, katunan kasuwanci, da jakunkunan sayayya.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Nu Us Supplement Ainihin Aiki: Ainihin Gani ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Nu Us Supplement Ainihin Aiki: Ainihin Gani ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Nu Us Supplement Ainihin Aiki: Ainihin Gani saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logotype seamlessly blends four bold upper case letters into a cohesive image. Created using a sleek and elegant font, this logo is at once modern and timeless, conveying a sense of professionalism, sophistication, and strength. Thin strokes and sharp edges convey a sense of precision and attention to detail, while the even spacing and consistent thickness of the strokes ensure that the logo is easy to read and visually appealing.
Dimensions & Packaging: Label is Width 163 mm x Height 60 mm, Business card: 55 mm x 91 mm, Shopping bag: 320 mm x 172 mm x 260 mm
Tags: Supplement, immunity, logotype, visual identity, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: Screen printing
Design Challenge: The name was chosen for its simple words. Nu Us is pronounced as new us, therefore the meaning of the name is to feel new again. The primary objective was to develop a product that could induce a sense of tranquility, rather than adding more chaos to an already stressful life. Therefore, the design was opted for a minimalistic approach that would not overload the consumers with too many visual elements. Although this was challenging, it succeeded in creating a clean and simple design that stands out.
Research: Nowadays, it is crucial to have a design that is straightforward and uncomplicated. The brand has opted for a minimalistic approach, using basic fonts and limited colors that create a relaxed and uncomplicated vibe. Despite the simplicity, the design effectively distinguishes between the day and night capsules, ensuring clarity, functionality and quality.
Inspiration: Design studio developed the brand design, packaging and visuals for Nu Us vitamin supplements. As a result of the stress and anxiety caused by recent years, consumers are searching for ways to boost their immune system and improve their health. These supplements consist of two day and night pills that provide a balanced daily dose and maximum vitamin absorption, supporting immunity twenty four hours.
Project Duration: Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
Operation Flow: The morning capsules are contained in a white bottle, whereas the night capsules are placed in a black bottle. The packaging has been designed in a simple yet elegant manner using the colors black and white to reflect the highest quality. Additionally, to make the design more appealing, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, happiness and has the ability to infuse energy, and evoke positive emotions.