Zane Dragonpass Alamar Fasalin Kamfani daga Mtc Brand Consultancy mai nasara ne mai daraja sosai na 2023 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Zane-zane.

AzurfaZane-zane· 2023

Dragonpass Alamar Fasalin Kamfani

daga Mtc Brand Consultancy

Abokin Ciniki: DragonPassCompanyLimited

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Zane-zane

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #150900

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Dragonpass Alamar Fasalin Kamfani

Dragonpass wata alamar fasalin kamfani ce da aka tsara don mai bayar da fa'idodin membobi da ayyukan balaguro. Sabuwar alamar ta haɗa alamun sandar sihiri da harafin farko D, wanda ya samar da wata alama mai motsi da ke ratsa fannoni da dama. An faɗaɗa tsarin launin ja na asali da launin shunayya da wasu ƙarin launuka don ba wa alamar hali na zamani. Zane-zanen taimako suna ƙara sassauci a cikin amfani daban-daban. Sabon tsarin gani mai sauƙi ya maye gurbin tsohuwar tambarin da ya tsufa kuma yana tallafa wa hoton kamfani mafi na duniya.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Dragonpass Alamar Fasalin Kamfani ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Dragonpass Alamar Fasalin Kamfani ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Dragonpass Alamar Fasalin Kamfani ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: As the world second largest and the No.1 Asia-Pacific membership benefit solutions service provider, DragonPass has encountered a new strategic transformation opportunity. However, its image has become traditional and aging over the past 17 years, requiring a brand image upgrade.This case uses global vision, diversity, vitality, and humanism as keywords. By redesigning the brand's symbols and extending graphics, activating the brand colors, it redefines and standardizes the DragonPass brand visual system.
Kalmomin Alama: VI reshape, travel, magician, color activation, interactivity
Fasahar Samarwa: Based on the brand personality of Magician, the design team used the concept of magical wand trace and combined it with the initial letter "D" of DragonPass for the design. The new logo of DragonPass is dynamic, with magical wand trace crossing multiple dimensions, symbolizing that DragonPass will always bring surprises to it’s clients and users.In addition, the design team built upon the original red-dominated visual identity by adding elegant and fashionable colors like purple, making DragonPass even more attractive.
Ƙalubalen Zane: The challenge in this case is to inherit and reshape the brand's original visual image, which must comply with the development of visual trends without completely deviating from the original impression. To achieve this, the design team refined and innovated elements based on DragonPass's original visual assets, aligning with the corporate culture and catering to popular aesthetic concepts. At the same time, they added a sense of freshness and appeal to the brand's visual image.
Bincike: As a global intelligent travel service platform, DragonPass takes quality travel as the core, has built a member service system covering travel, health, living, entertainment and other lifestyle scenes. In the field of airport lounges providers, it has been ranked the first in Asia Pacific and the second in the world in the global service network.
Wahayi: The original brand identity of DragonPass was a dragon emblem, which is an element of Eastern culture. As a global enterprise originating from China, DragonPass should have greater cultural inclusivity, and its brand image needs a more internationalized revamp.The design team, through co-creation with the company's management team, refined a new inspiring mission for DragonPass: "Going For New Aspirations." They also used the Magician archetype from the brand personality model as the basis for the brand image design.
Tsawon Lokacin Aikin: The project began in Guangzhou in May 2022 and launched in Guangzhou in February 2023.
Tsarin Aiki: The new VI reduces complexity and returns to a simple appeal, making it easier to be recognized and disseminated in all scenarios. It aligns with the global urban aesthetic trend, helping shape an international and upscale brand image while interpreting the concepts and visions of DragonPass.The auxiliary graphics have strong visual impact, adaptability, and flexibility, which enhance the overall visual effects. They also carry symbolic meanings such as "active", "enjoy", and "cheerful", serving as expressions of the brand's attitude and emotions.