Ecohiny Tsarin Alamar Kasuwanci by Cansu Dagbagli Ferreira

Ecohiny Tsarin Alamar Kasuwanci by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Kyautar A' Design Award ta Azurfa in Zane-zane Competition Category.

AzurfaZane-zane· 2024

Ecohiny Tsarin Alamar Kasuwanci

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Kyautar A' Design Award ta Azurfa Winner in Zane-zane Category

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Colors

The Design

About Ecohiny Tsarin Alamar Kasuwanci

Shin alamar kasuwancin takarda banɗaki zai iya zama mai ban sha'awa da nishaɗi? EcoHiny bamboo ne na halitta 100%, mai takaddun shaidar FSC kuma yana kiyaye muhalli gwargwadon iko. Alamar kamfanin gwanda ce, zaɓin launuka da tsarin rubutu suna nuna wasa, yanayi na halitta da kuma tausashen yanayin samfurin. Manufar ita ce bambanta alamar daga sauran da ke kasuwa ta hanyar amfani da tsarin launuka na musamman. Launin kore mai shuɗi mai zurfi, tare da launin gwanda, yana ba da hali na wasa, kuma yana isar da ma'anar kiyaye muhalli da ci gaba mai dorewa. Waɗannan zaɓuɓɓukan ƙira suna sadarwa da ƙungiyar abokan ciniki da ake nema nan take kuma suna ƙirƙirar alaƙa tsakanin alamar da abokin ciniki.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Ecohiny Tsarin Alamar Kasuwanci ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Ecohiny Tsarin Alamar Kasuwanci ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Ecohiny Tsarin Alamar Kasuwanci ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Dimensions & Packaging: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Tags: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Design Challenge: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Research: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Inspiration: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Project Duration: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Operation Flow: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.