Hunguest Hotels Ainihin Aiki: Ainihin Alama ta Kasuwanci by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 Kyautar A' Design Award ta Tagulla in Zane-zane Competition Category.
TagullaZane-zane· 2024
Hunguest Hotels Ainihin Aiki: Ainihin Alama ta Kasuwanci
Client: Studio NUR
Kyautar A' Design Award ta Tagulla Winner in Zane-zane Category
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The Design
About Hunguest Hotels Ainihin Aiki: Ainihin Alama ta Kasuwanci
Rubutun Littafi: Hunguest Hotels wata ainihin alama ce ta kasuwanci da aka kirkira domin wani kungiyar otal-otal na kasar Hungary. Wannan ainihin alama tana isar da sadaukarwa ga inganci da daidaito. Aikin ya hada da sake fasalin tambarin da ake dashi da kuma dukkan abubuwan gani, daga alamun otal har zuwa kayan bugu. Yawancin otal-otal suna da alaka da cibiyoyin spa da lafiya, don haka zanen ya nuna alaka da ruwa. Tambarin babban harafi ne na H wanda aka tsara daga digon ruwa, kuma babban launin alama shine shudi. An yi amfani da bugun letterpress, murfin menu na fata mai zanen tsagi, da alamun katako masu zanen sassaka.
The Recognition
About the Kyautar A' Design Award ta Tagulla
Zanen Hunguest Hotels Ainihin Aiki: Ainihin Alama ta Kasuwanci ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Hunguest Hotels Ainihin Aiki: Ainihin Alama ta Kasuwanci ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Hunguest Hotels Ainihin Aiki: Ainihin Alama ta Kasuwanci yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
- Tags
- hotel branding, wellness and spa, letterpress, Hungary
- Production Technology
- To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
- Inspiration
- We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
- Project Duration
- The project started in 2020 in Hungary and finished in 2023.
- Team Members
- Eszter Laki, Réka Imre
- Image Credits
- photographs by András Zoltai and Zoltán Gali
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