Unicorn Rebrand Tambarin Gani daga Yating Liu

Zane Unicorn Rebrand Tambarin Gani daga Yating Liu mai nasara ne mai daraja sosai na 2024 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Zane-zane.

Baƙin ƘarfeZane-zane· 2024

Unicorn Rebrand Tambarin Gani

daga Yating Liu

Abokin Ciniki: Yating Liu

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Zane-zane

11,564

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #154412

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Unicorn Rebrand Tambarin Gani

Mai zane Yating Liu ya sake sabunta alamar kasuwancin motar sayar da abincin Mekziko a New York a cikin wani aikin gwaji. Tsarin ya yi amfani da launuka masu haske da tambari don jan hankalin ɗaliban matasa. A cikin tambarin kamfani, "Uni" yana wakiltar jami'a, yayin da "Corn" ke nufin Tacos. Jigon unicorn wanda yake shahararren tsakanin matasa, ya dace da shigar da sabbin ɗanɗano na mako-mako na alamar kasuwanci. Tambarin kamfani ya haɗu da abubuwa cikin ƙirƙira bisa ka'idojin nahawu na Mutanen Sipan. Abubuwan da ke cikin menu kuma sun haɗa da kalmomi masu alaƙa da kwaleji, don tabbatar da tsarin gani mai haɗewa da asalin alamar kasuwanci.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Unicorn Rebrand Tambarin Gani ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Unicorn Rebrand Tambarin Gani ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Unicorn Rebrand Tambarin Gani saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Girma da Fakitin: Loyalty card 90mm x 54mm
Kalmomin Alama: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Fasahar Samarwa: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Ƙalubalen Zane: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Bincike: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Wahayi: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Tsawon Lokacin Aikin: The project started in July 2021 and finished in September 2021 in Beijing, China.
Tsarin Aiki: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.