Hand over Hand Asalin Alama ta Kasuwanci daga Yiwen Zhang

Zane Hand over Hand Asalin Alama ta Kasuwanci daga Yiwen Zhang mai nasara ne mai daraja sosai na 2024 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Zane-zane.

TagullaZane-zane· 2024

Hand over Hand Asalin Alama ta Kasuwanci

daga Yiwen Zhang

Abokin Ciniki: Hand over Hand

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Zane-zane

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #154975

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Hand over Hand Asalin Alama ta Kasuwanci

Hand over Hand alama ce ta kasuwanci da aka kirkira domin mai bayar da ayyukan ilimi na musamman. Alamar ta ci gaba da rike hoton hannu da aka zana da hannu tare da sifar littafi daga tsohuwar logo domin adana ci gaba da halayen asali. Analogue, wani salon rubutu na zamani mai lankwasa masu tausasawa da bambancin haruffa mai karfi, yana taimakawa wajen bayyana sautin abokantaka da sauki wajen tunkarar mutane. Yankakken sifofin da'ira da murabba'i suna kirkirar tsari mai daidaito wanda yake nuna bambancin yanki da alumma daban-daban. Tsarin an yi amfani da shi a shafukan sada zumunta, shafukan yanar gizo, littattafan lantarki, tallace-tallacen waje, mujallu, fakiti, da kuma katin kasuwanci.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Hand over Hand Asalin Alama ta Kasuwanci ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Hand over Hand Asalin Alama ta Kasuwanci ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Hand over Hand Asalin Alama ta Kasuwanci yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Girma da Fakitin: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Kalmomin Alama: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Fasahar Samarwa: Adobe Creative Suite, Figma as the main development tool for this project.
Ƙalubalen Zane: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Bincike: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Wahayi: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Tsawon Lokacin Aikin: The project started in July 2023 and finished in Sep 2023, in New York.
Tsarin Aiki: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Mambobin Ƙungiya: Yiwen Zhang - Creative Director, Brand Designer, Content Creator