Sanat Tsarin Ainihi na Gani by Tamer El-Menyawi

Sanat Tsarin Ainihi na Gani by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2024 Kyautar A' Design Award ta Baƙin Ƙarfe in Zane-zane Competition Category.

Baƙin ƘarfeZane-zane· 2024

Sanat Tsarin Ainihi na Gani

by Tamer El-Menyawi

Client: Tamer El-Menyawi

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Zane-zane Category

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Colors

The Design

About Sanat Tsarin Ainihi na Gani

Sanat wani tsarin ainihi ne na gani da aka ƙera domin kamfani na ƙira da adon cikin gida. Ƙirar ta dogara ne akan sauƙi (minimalism) da fasahar zane-zane marar fasali (abstraction). Layuka masu sauƙi sun kafa harafin S ta hanya ta zamani. Ma'aunin zinare (golden ratio) ne ke jagorantar daidaiton waɗannan layukan. An yi amfani da launi guda ɗaya a matakai daban-daban a cikin dukkan tsarin ainihin. Manufar wannan sauƙaƙan fasali ita ce isar da saƙon kamfanin ta hanya bayyananna kuma kai tsaye. Tsarin ainihin yana nuna hangen nesa da salon ƙirar kamfanin. An kammala aikin cikin kimanin makonni biyu a watan Fabrairun 2020.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Sanat Tsarin Ainihi na Gani ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Sanat Tsarin Ainihi na Gani ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Sanat Tsarin Ainihi na Gani saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
Dimensions & Packaging: The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
Tags: Minimal, Creative, Visual Identity, Interior Design, Logo
Production Technology: This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
Design Challenge: The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
Research: With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
Inspiration: Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
Project Duration: This design was implemented in about two weeks, in February 2020.
Operation Flow: Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.