Dreavita Mental Wellness Ƙirƙirar Alama by Cansu Dagbagli Ferreira

Dreavita Mental Wellness Ƙirƙirar Alama by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Kyautar A' Design Award ta Tagulla in Zane-zane Competition Category.

TagullaZane-zane· 2024

Dreavita Mental Wellness Ƙirƙirar Alama

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Kyautar A' Design Award ta Tagulla Winner in Zane-zane Category

20,229

Verified Award Winner

Verify Award Status for #158644

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dreavita Mental Wellness Ƙirƙirar Alama

Dreavita alama ce ta lafiya mai ci gaba da mai haɗawa da kowa. An tsara siffar bayyanarta ta gani don ta kasance mai hankali, mai girmamawa da mai la'akari, tana nuna halin haɗawa da kowa na alamar. Manufar ta samo asali ne daga tunanin ƙarfin halitta kuma ake kiranta "Juriya da sauƙi ya ƙarfafa". Kamar yadda tsarin halitta ke nuni ga daidaituwa, ƙarfi da ci gaba, haka ƙirar alamar ke ƙoƙarin isar da waɗannan saƙonnin ta hanyar tabbatarwa da sauƙaƙan tsarin ƙira. Hotunan zane sun mayar da hankali kan tsarin halitta, suna nuna yadda maimaituwa da juriya ke haifar da nasara a cikin rayuwa.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Dreavita Mental Wellness Ƙirƙirar Alama ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Dreavita Mental Wellness Ƙirƙirar Alama ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Dreavita Mental Wellness Ƙirƙirar Alama yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Dimensions & Packaging: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Tags: wellness, mental, health, psychology, identity, inclusive, community, nature
Production Technology: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Design Challenge: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Research: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Inspiration: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Project Duration: 2 months, 2023, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery