Joyful Garden Tour Tsarin Alamar Taro daga Ye Zhang

Zane Joyful Garden Tour Tsarin Alamar Taro daga Ye Zhang mai nasara ne mai daraja sosai na 2024 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Zane-zane.

TagullaZane-zane· 2024

Joyful Garden Tour Tsarin Alamar Taro

daga Ye Zhang

Abokin Ciniki: Beijing Jiaotong University

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Zane-zane

16,257

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #159119

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Joyful Garden Tour Tsarin Alamar Taro

Rangadin Lambun Farin Ciki alamar taro ce da aka tsara don wani bikin lambu na Sabuwar Shekarar Sinawa da aka gudanar a Fadar Bazara da Tsohuwar Fadar Bazara da ke Beijing. An yi nazarin gine-gine sanannu na dukkan lambuna biyu, sannan aka sauƙaƙe su zuwa alamomin zane-zane bayyanannu. An haɗa alamomin da siffar dodo ta dabbar shekarar 2024 ta kalandar Sinawa. Launukan shuɗi da ruwan hoda suna nuna sabon kuzari da aka fitar daga dogon tarihi. An buga fastoci, ƴan littattafai, da katunan a kan takarda mai kama da lu'u-lu'u, tare da zayyanawa da kuma buga azurfa. Alamar tambarin tana amfani da fasahar enamel ta azurfa ta gargajiyar Sinawa.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Joyful Garden Tour Tsarin Alamar Taro ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Joyful Garden Tour Tsarin Alamar Taro ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Joyful Garden Tour Tsarin Alamar Taro yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Through extensive data research, most famous buildings in the Old Summer Palace and the Summer Palace are selected to be graphically manipulated to create the most recognizable and communicable icon, and combined it with Loong, the Chinese Zodiac motif for 2024. Blue and pink colors were chosen to reflect the new vitality that has emerged from its long history. We explore suitable visual presentation method for architectural icons, and help the development and intermingling of diverse cultures.
Girma da Fakitin: Billboard poster: 420mm × 594mm
Paper fold: 100mm × 200mm
Promotional poster: 210mm × 297mm
Card: 55mm × 85mm
Bracelet: 25mm × 200mm
Emblem: Approximately 60mm × 60mm
Handbag: 285mm × 285mm
Sticker: 25mm × 25mm, 25mm × 10mm
Kalmomin Alama: culture; traditional elements; brand planning; inheritance and innovation; Eastern aesthetics; modern design;
Fasahar Samarwa: "Joy of Garden Tour" is a brand of garden party activities taking place in the Summer Palace and the Old Summer Palace in 2024. Paper materials such as brochures, posters, and cards are printed on pearl paper with embossing and silver stamping techniques. The emblem adopts traditional Chinese silver enamel craftsmanship, which has commercial value while maintaining deep significance of traditional Chinese culture.
Ƙalubalen Zane: The core challenge in the design process is how to integrate classical architecture with modern aesthetics, ensuring that the brand image is both unique and easily recognizable, while also meeting the expectations and needs of the target audience to address market changes.
Bincike: Type: Brand Design Research
Goal: To build a Chinese New Year Garden Party that combines traditional charm and modern design style.
Methods: By employing literature research, on-site visits, event planning, brand communication, and data analysis, a comprehensive approach was taken to establish a brand for the New Year Garden Party at the Summer Palace and the Old Summer Palace combining traditional architecture with the cultural elements of the Year of the Dragon. The project primarily utilized AI and PS for production.
Outcome: By integrating the architectural icons of the Summer Palace and the Old Summer Palace with the cultural elements of the Year of the Dragon, a cultural brand for the New Year Garden Party was created with a youthful aesthetic.
Impact: With the successful implementation of the Garden Party activities, not only has it deepened the public's understanding of the traditional architecture of the Summer Palace and the Old Summer Palace, but it has also promoted the dissemination of the traditional culture of the Year of the Dragon. It has enhanced visitors' cultural participation and sense of belonging, elevated the cultural taste of the scenic area, and injected new vitality into the regional cultural tourism development.
Wahayi: The "Joyful Garden Tour" is the 2024 Chinese New Year event jointly organized by the Old Summer Palace and the Summer Palace. Only on the first day of the Spring Festival holiday, they welcomed nearly 160,000 visitors.
In this event branding design,we traced the historical lineage of the two gardens and presented their unique historical essence in a new way, and visitors can deeply feel the historical heritage and vitality of the Summer Palace and the Old Summer Palace during the garden tour.
Tsawon Lokacin Aikin: Started in July 2023, the project was completed in October, and was launched from January 1 to February 29, 2024 in the Summer Palace and the Summer Palace in Beijing.
Tsarin Aiki: This brand is an advertising and a cultural creative product for the New Year Garden Party at the Summer Palace and the Old Summer Palace. It is distributed and sold both inside and outside the palaces for promotional purposes and as souvenirs for visitors.
Haƙƙoƙin Ƙirƙira: This work is all original images not copyrighted.
Mambobin Ƙungiya: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：YuyangWu
Designer：YudiLei
Designer：KaixuanJia
Designer：HuanxiaoGuo
Godiyar Hotuna: This work is all original images not copyrighted.