Zane New Visual Direction of Qwale Tambarin Kasuwanci daga Ruiqi Sun mai nasara ne mai daraja sosai na 2024 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Zane-zane.
Baƙin ƘarfeZane-zane· 2024
New Visual Direction of Qwale Tambarin Kasuwanci
daga Ruiqi Sun
Abokin Ciniki: Qwale
Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Zane-zane
Mai Nasara da Aka Tabbatar
Tabbatar da Matsayin Kyauta na #159609Ƙirar
Game da New Visual Direction of Qwale Tambarin Kasuwanci
Sabuwar Hanyar Gani ta Qwale ta canza yanayin tambarin kamfanonin fasahar kudi, inda aka ba da fifiko ga tsarin UI da UX mai sauƙi don manhaja ta Qwale tare da sake tsara tambarin kamfani bisa dabara. Ta hanyar cikakken binciken masu amfani da ƙoƙarin haɗin gwiwa, Qwale ya zama ɗan wasa na zamani mai mayar da hankali kan mai amfani a masana'antar. Tambarin kamfanin da aka sabunta ya ƙunshi manufofin ƙirƙira na Qwale da sadaukarwarsa ga ƙarfafa harkar kuɗi, wanda ke nuna gagarumin ci gaba a asalinsa.
Amincewa
Game da Kyautar A' Design Award ta Baƙin Ƙarfe
Zanen New Visual Direction of Qwale Tambarin Kasuwanci ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen New Visual Direction of Qwale Tambarin Kasuwanci ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen New Visual Direction of Qwale Tambarin Kasuwanci saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.
Bayan Ƙirar
Kayan Manema Labarai
Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.
- Siffofi Na Musamman
- Transformed fintech branding by concentrating on a strategic overhaul of the logo and an intuitive user-centric design for its mobile app. This innovative project, driven by color psychology and in-depth user research, has successfully rebranded Qwale as a contemporary, user-focused player in the fintech industry.
- Girma da Fakitin
- The new logo merges precision with accessibility, using a grid system for balance, SVGs for versatility, and the golden ratio for the Qwale bird, ensuring visual integrity. Adhering to AAA color contrast standards enhances readability for all, embodying our ethos of clarity, professionalism, and inclusivity.
- Kalmomin Alama
- logo design, UI design, user-centric design, color psychology, digital accessibility, brand identity, fintech, startup
- Fasahar Samarwa
- My design process was anchored in user-centric methodologies, including in-depth interviews, persona development, journey mapping, and story mapping to ensure the fintech app's UX/UI and logo resonated deeply with the target audience. Color choices were informed by rigorous color psychology research, selecting hues that evoke trust, clarity, and empowerment. This comprehensive approach, coupled with the commitment to aligning the design with users' needs and aspirations, underpins the effectiveness and innovation of this rebranding project.
- Ƙalubalen Zane
- The creative challenge in redesigning Qwale's logo revolved around modernizing its identity while maintaining brand recognition. Internally, I balanced historical loyalty with the need for a fresh, socially relevant appeal. Externally, compliance with digital accessibility laws shaped my design decisions. I navigated production limitations by leveraging current graphic design technologies and information on color psychology. Overcoming these obstacles required iterative design, extensive user testing, and adapting to evolving tech standards to create a logo that resonates across diverse user demographics.
- Bincike
- The logo redesign for Qwale Credit Builder involved qualitative research, focusing on color psychology and user preferences to enhance brand appeal. I tested prototypes and gathered feedback, particularly on color choices like blue and purple, known for evoking trust and stability. Insights from user interviews influenced the final design, emphasizing a dark theme for privacy and security. This research-driven approach aims to boost user engagement by aligning design with psychological principles and user expectations.
- Wahayi
- Leveraging color psychology and symbolism, our fintech app's rebranding merges blue and purple for trust and clarity, with a Qwale bird logo symbolizing freedom and growth, embodying financial empowerment and distinctive identity.
- Tsawon Lokacin Aikin
- The project, including the further App UI redesign, started in April 2023 in New York City and finished in June 2023.
- Tsarin Aiki
- The Qwale App logo is designed for seamless interaction, utilizing SVGs for flexibility across devices. Its color scheme and bird motif embody progress and freedom, engaging users at first glance. The logo enhances user experience by adapting to different interfaces, ensuring accessibility with high color contrast. This thoughtful design not only improves visual appeal but also supports better navigation and user comprehension, making the app more intuitive and effective in helping users achieve their financial goals.
Tallafi
Bincika Bayan Designers.org
Gano kayayyaki, ayyuka da damammaki daga abokan tallafin mu.
Ƙarin Abubuwan Bincike
Ƙirare Masu Alaƙa
Bincika ƙarin ƙirare masu lashe kyauta daga wannan rukunin, waɗanda aka zaɓa bisa cancanta.
