Every Treasure Tells A Story Yaƙin Wayar da Kai na Talla by Zhou Haiwen, Che Shilong and Guo Cheng

Every Treasure Tells A Story Yaƙin Wayar da Kai na Talla by Zhou Haiwen, Che Shilong and Guo Cheng is a highly esteemed winner of the very prestigious 2024 Kyautar A' Design Award ta Baƙin Ƙarfe in Zane-zane Competition Category.

Baƙin ƘarfeZane-zane· 2024

Every Treasure Tells A Story Yaƙin Wayar da Kai na Talla

by Zhou Haiwen, Che Shilong and Guo Cheng

Client: China Global Television Network Co., Ltd. Beijing, CN

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Zane-zane Category

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Colors

The Design

About Every Treasure Tells A Story Yaƙin Wayar da Kai na Talla

Kowane Dukiya na Ba da Labari wani yaƙin wayar da kai na talla ne don wani gajeren fim na tarihi wanda ke gabatar da dukiyoyin ƙasa ɗari na kasar Sin. Ana kwatanta kowace dukiya da tauraro, kuma taurarin sammai suna nuna girman lokaci da sarari. Kowace dukiya kuma tana da akwatin tattaunawa da aka haɗa mata. Wasu akwatunan zagaye ne, wasu kuma murabba'i ne, kuma kowanne yana da halinsa na musamman. Littattafai su ne babban jigon gani, tare da alamomi na tsohuwar allunan gora na kasar Sin, littattafai masu ɗinke-ɗinke, gungurawar fatun dabbobi, da littattafai masu bawon fata. Wannan hanyar zane tana taimaka wa masu kallo daga al'adu daban-daban su fahimci labaran.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Every Treasure Tells A Story Yaƙin Wayar da Kai na Talla ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Every Treasure Tells A Story Yaƙin Wayar da Kai na Talla ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Every Treasure Tells A Story Yaƙin Wayar da Kai na Talla saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Every Treasure Tells a Story is a short documentary introducing 100 of China's national treasures and talks about the creativity of the ancient Chinese people. The creative method mainly tells stories about national treasures, dialogues across time (historically speaking), combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct (dimensional) character.
Dimensions & Packaging: The dialog box represents communication, and each national treasure is combined with different dialog boxes. Some dialog boxes are round, and some dialog boxes are square. They are all unique and have their own characters.
The constellations in the starry sky represent people's imagination. Since ancient times, people have looked up at the starry sky and given them various cultural meanings.
Tags: Culture, China, Heritage, Creativity
Production Technology: Different from the display of general cultural relics, it does not specify the name of each national treasure, but starts from the overall feeling, gives the picture a story, and communicates visually.
In the selection of main cultural relics, instead of displaying a single national treasure, representative national treasures are selected from one hundred cultural relics for design.
In terms of image expression, the national treasure is compared to the stars, spanning the distance of time and space, and telling the story of the national treasure itself.
Design Challenge: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Research: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc.
Inspiration: The assigned background, a vast starry sky, is turned into constellations symbolizing the span of time and space, and uses stories like Dunhuang Feitian (beautiful flying celestials in Buddhism, skilled in music and dance) with camel caravan in the Western (China) Regions.

The creative endeavor inspired the audience to understand and talk about Chinese culture, its vast cultural relics and inheritance.
Project Duration: The project started in 2022 and is still in circulation worldwide.
Operation Flow: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, one can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols. English speakers can also discover the fun of The Classics, which evokes the memory of their own country's books, and arouse their interest in exploring history.
Team Members: Zhou Haiwen, Che Shilong, Guo Cheng
Image Credits: Illustrators, Creators. Zhou Haiwen, Che Shilong, Guo Cheng