Borna Sazegan Asalin Ganewar Alama by Doraj Design House is a highly esteemed winner of the very prestigious 2025 Kyautar A' Design Award ta Tagulla in Zane-zane Competition Category.
TagullaZane-zane· 2025
Borna Sazegan Asalin Ganewar Alama
Client: Doraj Design House
Kyautar A' Design Award ta Tagulla Winner in Zane-zane Category
Verified Award Winner
Verify Award Status for #160893The Design
About Borna Sazegan Asalin Ganewar Alama
Borna Sazegan wata ganewar alama ce da aka kirkira domin kamfani da ke gina manyan gine-gine. Ganewar ta ta ginu ne akan layuka, wadanda aka samo wahayinsu daga layukan da ke haduwa a tsarin karafa da ake amfani da su wajen gine-gine. Wadannan layukan sun kafa siffofin dabbobi wadanda a cikinsu za a iya ganin cikakkun bayanai na tsarin gini. Kowace dabba tana dauke da wata ma'ana: karkanda yana wakiltar karfi da jimiri, doki yana wakiltar sauri, barewa tana wakiltar kyau, kuma zaki shi ne jagoran kungiyar. Launukan dumi da sanyi a cikin zaben launi suna isar da karfi tare da natsuwa. Ana iya amfani da zane-zanen a matsayin cikakkun bayanai ko kuma a cikakken salo.
The Recognition
About the Kyautar A' Design Award ta Tagulla
Zanen Borna Sazegan Asalin Ganewar Alama ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Borna Sazegan Asalin Ganewar Alama ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Borna Sazegan Asalin Ganewar Alama yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
- Dimensions & Packaging
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- Tags
- Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
- Production Technology
- The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
- Design Challenge
- The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
- Research
- Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
- Inspiration
- Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
- Project Duration
- The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
- Operation Flow
- Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
- Patents
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- Team Members
- Mohammad Roustaei, Amirhossein Paydar
- Image Credits
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