Inmyes Ainihin Aiki: Ainihin Alama ta Kamfani by Chungsheng Chen and Jinhe Wang is a highly esteemed winner of the very prestigious 2024 Kyautar A' Design Award ta Baƙin Ƙarfe in Zane-zane Competition Category.
Baƙin ƘarfeZane-zane· 2024
Inmyes Ainihin Aiki: Ainihin Alama ta Kamfani
by Chungsheng Chen and Jinhe Wang
Client: Tainan University of Technology/Product Design Department
Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Zane-zane Category
Verified Award Winner
Verify Award Status for #161001The Design
About Inmyes Ainihin Aiki: Ainihin Alama ta Kamfani
Rubutun Littafi: Inmyes alama ce ta kamfani da aka kirkira domin wani kamfani na tabarau na ido. Sunan ya samo asali ne daga jimlar in my eyes wanda ke bayyana ra'ayin duban duniya daga ra'ayin mutum na kansa. Amfani da karamin harafi a farkon suna yana nuna kusanci da alaka ta musamman da kowane mai saye. An tsara harafin M domin ya yi kama da yin salama ta hannu, wanda ke nuna amana tsakanin alamar kamfani da abokan cinikinsa. Ana amfani da tambarin a kan akwatunan tabarau, katunan kasuwanci, marufi, gidajen yanar sadarwa da kafofin sada zumunta. An samar da launuka a cikin RGB, CMYK da Pantone domin tabbatar da daidaiton kamanni a dukkanin kafofin watsa labarai.
The Recognition
About the Kyautar A' Design Award ta Baƙin Ƙarfe
Zanen Inmyes Ainihin Aiki: Ainihin Alama ta Kamfani ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Inmyes Ainihin Aiki: Ainihin Alama ta Kamfani ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Inmyes Ainihin Aiki: Ainihin Alama ta Kamfani saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
- Dimensions & Packaging
- Minimum height of the logo: 4 mm
- Tags
- Branding, Visual Identity, Logo Design, Lenses, Eyeglass
- Production Technology
- The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
- Design Challenge
- Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
- Research
- iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
- Inspiration
- The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
- Project Duration
- The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
- Operation Flow
- The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
- Team Members
- ChungSheng Chen
JinHe Wang
TingYuan Lin
WanYun Lo
Tainan University of Technology/Product Design Department
Acdesign Associates International Co.,Ltd
Bin Shyh Enterprise Co.,Ltd. - Image Credits
- Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.
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