Giao Hang Tiet Kiem Tsarin Alamar Kasuwanci by M-N Associates

Giao Hang Tiet Kiem Tsarin Alamar Kasuwanci by M-N Associates is a highly esteemed winner of the very prestigious 2024 Kyautar A' Design Award ta Azurfa in Zane-zane Competition Category.

AzurfaZane-zane· 2024

Giao Hang Tiet Kiem Tsarin Alamar Kasuwanci

by M-N Associates

Client: M — N Associates

Kyautar A' Design Award ta Azurfa Winner in Zane-zane Category

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Verified Award Winner

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Colors

The Design

About Giao Hang Tiet Kiem Tsarin Alamar Kasuwanci

Sauyin tsarin alamar kasuwancin Giao Hang Tiet Kiem (GHTK) yana wakiltar zirga-zirga da al'adun Vietnam da gaske. Ana samun kwarin gwiwa daga ƙafafun babur da taswirorin hanyoyi, an sake tsara salon rubutun alama tare da alamar Murmushin Tabbaci wanda ke isar da farin ciki da tabbaci ta hanyar haɗin dijital. Salon rubutu mai motsi yana nuna ƙarfin yanayin biranen Vietnam, da nufin yă dace da masu sauraro na gida a zamanin dijital. Wannan sabon tsari yana daidaita gargajiya da zamani, yana kama ainihin rayuwar birni mai ƙarfi ta Vietnam.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Giao Hang Tiet Kiem Tsarin Alamar Kasuwanci ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Giao Hang Tiet Kiem Tsarin Alamar Kasuwanci ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Giao Hang Tiet Kiem Tsarin Alamar Kasuwanci ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
Dimensions & Packaging: Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings
Tags: branding, logistic, dynamic, vietnam, green, digital
Production Technology: We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
Design Challenge: GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
Research: This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
Inspiration: Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
Project Duration: The project was done within 6 months and was launched officially February 2024
Operation Flow: We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
Team Members: Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh