Infinite Borders Alamar Shaidar Kamfani by Netease Games Art Design Center

Infinite Borders Alamar Shaidar Kamfani by Netease Games Art Design Center is a highly esteemed winner of the very prestigious 2025 Kyautar A' Design Award ta Zinariya in Zane-zane Competition Category.

ZinariyaZane-zane· 2025

Infinite Borders Alamar Shaidar Kamfani

by Netease Games Art Design Center

Client: NetEase Games

Kyautar A' Design Award ta Zinariya Winner in Zane-zane Category

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Verified Award Winner

Verify Award Status for #162820

View at A' Design Award Press Release Award Badge

Colors

The Design

About Infinite Borders Alamar Shaidar Kamfani

Infinite Borders alamar shaida ce ta wasan dabaru wanda aka gina shi bisa zamanin Masarautu Uku. An samo zanen alamar ne daga haruffa masu siffar hoto na sunan wasan da kuma tsarin murabba'ai masu layuka wanda ke nuna yanayin wasan dabaru. An yi amfani da baki, ja da fari, launukan da suka shahara a Daular Han, a matsayin manyan launuka. Bugun goga na rubutun hannu mai lebur na aiki a matsayin abubuwan taimako. Zane-zanen rubutu na zamani ya kammala tsarin gani mai tsari da lebur. An yi amfani da wannan zane a kan fastocin dijital, fuskokin shafukan masu amfani da kayan bugawa, kuma ana iya fadada shi a duk hanyoyi tare da kiyaye daidaiton gani.

The Recognition

About the Kyautar A' Design Award ta Zinariya

Zanen Infinite Borders Alamar Shaidar Kamfani ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Infinite Borders Alamar Shaidar Kamfani ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Infinite Borders Alamar Shaidar Kamfani yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
Dimensions & Packaging: -
Tags: the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
Production Technology: This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
Design Challenge: To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
Research: By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
Inspiration: The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
Project Duration: The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
Operation Flow: -
Team Members: Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong
Image Credits: Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023