Zane Texture Maker Sake Fasalin Alama daga Texture Maker Enterprise Co. Ltd. mai nasara ne mai daraja sosai na 2025 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Zane-zane.
AzurfaZane-zane· 2025
Texture Maker Sake Fasalin Alama
daga Texture Maker Enterprise Co. Ltd.
Abokin Ciniki: Texture Maker Enterprise Co., Ltd.
Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Zane-zane
Mai Nasara da Aka Tabbatar
Tabbatar da Matsayin Kyauta na #165552Ƙirar
Game da Texture Maker Sake Fasalin Alama
Texture Maker, wanda aka sanya matsayin ƙwararre a fannin ƙirar yanayin abinci, ya sake bayyana dabarun alamar kasuwancinsa da ainihinsa don tallafawa fadada kasuwanci a duk duniya. An gina shi bisa kimiyyar abinci da ƙwarewar zane, sabon tsarin yana nuna manufar ƙirƙirar samfuran da suka bambanta tare da abokan ciniki. Ta hanyar watanni na tattaunawa mai zurfi da ƙungiyoyin alamar kasuwanci na waje, yana nuna ikon jagorantar sabbin abubuwa, ba da mafita daban-daban, da ƙera samfuran da ke zaburar da ƙwarewar cin abinci mai daɗi da ban mamaki a duk faɗin duniya.
Amincewa
Game da Kyautar A' Design Award ta Azurfa
Zanen Texture Maker Sake Fasalin Alama ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Texture Maker Sake Fasalin Alama ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Texture Maker Sake Fasalin Alama ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.
Bayan Ƙirar
Kayan Manema Labarai
Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.
- Siffofi Na Musamman
- Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
- Kalmomin Alama
- Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
- Fasahar Samarwa
- Adobe Creative Suite, Co-create Workshop
- Ƙalubalen Zane
- 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision. - Bincike
- Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
- Wahayi
- This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
- Tsawon Lokacin Aikin
- The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
- Tsarin Aiki
- This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
- Mambobin Ƙungiya
- Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei - Godiyar Hotuna
- Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN
Tallafi
Bincika Bayan Designers.org
Gano kayayyaki, ayyuka da damammaki daga abokan tallafin mu.
Ƙarin Abubuwan Bincike
Ƙirare Masu Alaƙa
Bincika ƙarin ƙirare masu lashe kyauta daga wannan rukunin, waɗanda aka zaɓa bisa cancanta.
