Rebrand Next Ayyuka na Farko: Ƙirƙirar Alamar Kasuwanci by Eluan Araujo

Rebrand Next Ayyuka na Farko: Ƙirƙirar Alamar Kasuwanci by Eluan Araujo is a highly esteemed winner of the very prestigious 2026 Kyautar A' Design Award ta Tagulla in Zane-zane Competition Category.

TagullaZane-zane· 2026

Rebrand Next Ayyuka na Farko: Ƙirƙirar Alamar Kasuwanci

by Eluan Araujo

Client: Ash Studio

Kyautar A' Design Award ta Tagulla Winner in Zane-zane Category

13,468

Verified Award Winner

Verify Award Status for #167125

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rebrand Next Ayyuka na Farko: Ƙirƙirar Alamar Kasuwanci

Rubutun Littafi: Wannan aikin yana gabatar da tsarin ganin da aka tsara don wakiltar zaman tare da ci gaba tsakanin al'ummomi daban-daban a cikin yanayin cibiya guda. Shawarar ta dogara ne akan tsari na geometric mai bayyanuwa da kuma na yankuna wanda ke ba da damar sassauƙar amfani yayin da ake kiyaye daidaiton gani. Alamar tana haɗa saukin tsari da zurfin alama, tana ba da damar dacewa a cikin nau'i-nau'i da masu sauraro da yawa. Sakamakon shine alama mai dorewa da aiki wacce ta dace da yanayin da ke buƙatar daidaito tsakanin bayyanuwar zamani da al'ada.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Rebrand Next Ayyuka na Farko: Ƙirƙirar Alamar Kasuwanci ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Rebrand Next Ayyuka na Farko: Ƙirƙirar Alamar Kasuwanci ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Rebrand Next Ayyuka na Farko: Ƙirƙirar Alamar Kasuwanci yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Dimensions & Packaging: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Tags: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Production Technology: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Design Challenge: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Research: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Inspiration: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Project Duration: The project was developed between March and April 2024 in Curitiba, Brazil.
Operation Flow: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.