Rotary Sans Nau'in Rubutu by Paul Robb and Moira Bartoloni

Rotary Sans Nau'in Rubutu by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2025 Kyautar A' Design Award ta Azurfa in Zane-zane Competition Category.

AzurfaZane-zane· 2025

Rotary Sans Nau'in Rubutu

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

Kyautar A' Design Award ta Azurfa Winner in Zane-zane Category

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Colors

The Design

About Rotary Sans Nau'in Rubutu

Rotary Sans wani nau'in rubutu ne na OpenType sans-serif mai tsarin lissafi tare da ɗan bambancin siffa. Ya ƙunshi tarkon tawada masu siffar pear waɗanda ke taimakawa wajen saukin karantawa da kuma ƙara wani ɓangare na gani na musamman. Wannan nau'in rubutu yana ba da cikakken saitin haruffa na Latin, da ƙari haruffa na madadin da haɗe-haɗe, don amfani daban-daban na rubutu. Tsarinsa ya jaddada tsabta da daidaito, wanda ya dace da mahallin kamar alama kasuwanci. Rotary Sans yana zuwa da nauyi da saloli da yawa, ana iya amfani dashi a cikin tsarin dijital da na bugu inda ake buƙatar saukin karantawa da kamanni iri ɗaya.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Rotary Sans Nau'in Rubutu ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Rotary Sans Nau'in Rubutu ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Rotary Sans Nau'in Rubutu ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rotary Sans is a modern OpenType sans-serif typeface that blends contemporary aesthetics with strong geometric contrasts. Its most distinctive feature is the pear drop-shaped ink traps, which add a unique visual character while enhancing legibility. Designed with versatility in mind, Rotary Sans includes an extended Latin glyph set, complete with alternative characters and ligatures, making it well-suited for a wide range of typographic applications.
Dimensions & Packaging: The outer box 25 x 155 x 215 was digitally printed and then silver foil printed. The 20 postcards were printed on 300gsm natural paper cmyk.
Tags: Type design, Typeface, Specimen
Production Technology: The font was meticulously designed and digitally crafted, offering support for over 200 Latin-based languages. To celebrate its launch, a limited-edition specimen box was digitally printed, showcasing the typeface’s versatility and strength across various applications.
Design Challenge: The development of Rotary Sans presented several key design challenges, requiring a careful balance between form, function, and originality. One of the primary hurdles was achieving a distinctive aesthetic while maintaining the clarity and versatility expected of a contemporary sans-serif. The typeface needed to feel fresh and modern yet still be highly functional across a range of applications, from branding to editorial use.
Research: The initial research for Rotary Sans focused on striking a balance between geometric precision and functional versatility. The design process began with an in-depth study of mid-century modern typography, particularly the clean, efficient letterforms found in grotesque and neo-grotesque typefaces. These styles, known for their straightforward and utilitarian approach, served as a foundation for Rotary Sans, but the goal was to introduce a contemporary refinement that would make it more adaptable to modern branding and communication needs.
Inspiration: Rotary Sans draws inspiration from the interplay of geometry and functionality found in mid-century modern design, where clean lines and purposeful details create a sense of clarity and efficiency. The typeface takes cues from classic grotesque and neo-grotesque sans-serifs but reinterprets them with a contemporary twist—most notably through its distinctive pear drop-shaped ink traps. These ink traps not only enhance legibility but also introduce a subtle organic contrast to the structure.
Project Duration: Location Italy. The research project began in late 2023 and progressed through development, culminating in its production and launch in July 2024.
Operation Flow: The presentation box was gifted to the first ten companies that purchased the complete typeface family.
Team Members: Paul Henry Robb
Moira Bartoloni
Image Credits: Paul Henry Robb