Dotline Branding Shafin Yanar Gizo na Kamfani daga Tomohiro Kaji

Zane Dotline Branding Shafin Yanar Gizo na Kamfani daga Tomohiro Kaji mai nasara ne mai daraja sosai na 2025 Kyautar A' Design Award ta Zinariya a Rukunin Gasar Yanar Gizo.

ZinariyaYanar Gizo· 2025

Dotline Branding Shafin Yanar Gizo na Kamfani

daga Tomohiro Kaji

Abokin Ciniki: Dotline Co., Ltd.

Mai Nasarar Kyautar A' Design Award ta Zinariya a Rukunin Yanar Gizo

127,966

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #168462

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Dotline Branding Shafin Yanar Gizo na Kamfani

Wannan dandalin dijital yana gabatar da tsarin ƙira mai sassauƙa wanda ke haɗa asalin alamar kasuwanci da abun ciki iri-iri zuwa tsari guda ɗaya. An ƙirƙira shi ta hanyar mayar da hankali ga wayar hannu da farko, yana tabbatar da samun dama a duk na'urori. Tsarin shimfiɗa yana tallafawa iya faɗaɗawa yayin da yake riƙe daidaiton gani. Zane-zane masu motsi da rubutun keɓantacce suna haɓaka kewayawa da haɗa kai, suna ƙirƙirar ƙa'ida mai tsabta, mai mayar da hankali ga mai amfani wanda aka keɓance ga bukatun ayyukan jin daɗin al'umma. Tsarin ɓangare-ɓangare kuma yana ba da damar faɗaɗawa da daidaitawa a nan gaba, yana tallafawa sabuntawa masu canzawa yayin da abun ciki da layukan sabis suke haɓaka a kan lokaci.

Amincewa

Game da Kyautar A' Design Award ta Zinariya

Zanen Dotline Branding Shafin Yanar Gizo na Kamfani ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Dotline Branding Shafin Yanar Gizo na Kamfani ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Dotline Branding Shafin Yanar Gizo na Kamfani yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: We designed a corporate website centered on Dotline’s new identity, "Social Heroes," to communicate its brand philosophy and diverse business expansion. The platform conveys Dotline’s commitment to local communities while showcasing its multi-faceted operations in medical, welfare, and education.

To ensure brand consistency with content diversity, we developed a cohesive yet flexible design system. It integrates company philosophy, business insights, and employee stories within a unified aesthetic, creating a dynamic platform that reinforces Dotline’s leadership in the welfare industry.
Girma da Fakitin: Optimized for Smartphone Devices: Apple iPhone 11 or higher / Google Pixel 7 or higher. PC: Width 1080, Tablet
Kalmomin Alama: Social Heroes, Brand Identity, Responsive Web Design, UI/UX Design, Motion Graphics, Typography, Corporate Website, Recruitment Branding, Medical and Welfare, Visual Storytelling
Fasahar Samarwa: Dotline’s corporate website is a testament to progressive design, seamlessly merging aesthetic excellence with functional clarity. With a mission to reshape the welfare industry, the site embodies Social 3.0, delivering a compelling narrative-driven experience that reflects Dotline’s multifaceted expansion across medical, educational, and professional sectors with smartphone-first adaptability ensureing seamless usability across all devices, maintaining a fluid, intuitive user experience.
Ƙalubalen Zane: The challenge was to balance brand consistency and diversity across 21 businesses, integrating philosophy, business insights, and employee engagement into a cohesive identity. The "Social Heroes" concept unified employees and attracted job seekers by emphasizing teamwork and social contribution. The site was optimized for smartphones, ensuring seamless responsiveness, while custom typography and animations enhanced brand storytelling in a lightweight, engaging interface.
Bincike: This project was based on qualitative research to identify challenges in Japan’s medical and welfare industry and enhance recruitment and brand recognition through a redesigned brand identity.

Research Objective:
To analyze the declining interest in employment within the industry and assess how brand recognition impacts recruitment, ultimately developing an effective design strategy.

Research Methods & Data Collection:
We conducted interviews with employees and job seekers and further analyzed web analytics and digital advertising performance to evaluate the effectiveness of the brand strategy.

Participants:
The research involved employees, job seekers, affiliated company staff, and corporate executives.

Results & Insights:
Findings revealed that brand perception and job seeker engagement significantly influence recruitment success rates. The introduction of a new visual identity, digital platform, and advertising strategy resulted in a 160% increase in mid-career hires and a 340% increase in new graduate hires.

Impact:
This research-driven design approach successfully addressed corporate recruitment challenges and set a new industry benchmark for brand building. It serves as a demonstration of design’s impact on both business and society.
Wahayi: Our inspiration for the design stemmed from Dotline’s dynamic flexibility and diversity, reflected in its multifaceted business expansion across from medical, education, and accounting. To represent this versatility, we structured the site into three distinct sections with a unique design format,a custom secondary font alongside the corporate typeface, and illustrations. This approach reinforces Dotline’s adaptability, integrating technical precision with a unified yet flexible brand identity.
Tsawon Lokacin Aikin: The project started in December 2023 and it was launched on August 2024.
Tsarin Aiki: The flow was a meticulously structured process, integrating contents, texts, layouts, and motions into a seamless digital experience with weekly client meetings to ensure continuous refinement, maintaining open dialogues to align every creative decision with the project's strategic goals.This iterative approach enabled us to balance brand integrity with bold creativity, ensuring the final design not only met functional requirements but also elevated Dotline’s visual identity and industry impact.