Zinariya Yanar Gizo · 2020
Macy’s Website Gidan Yanar Gizo na Kasuwancin Lantarki
- Kyautar A' Design Award ta Zinariya 2020 in Yanar Gizo
- CLIENT: Macy's
- Estimated Number of Design Views: 87,206
- Verification code 8DBCEF0B91 · Verify this award
Colors
About Macy’s Website Gidan Yanar Gizo na Kasuwancin Lantarki
Gidan yanar gizon Macy's dandali ne na kasuwancin lantarki wanda ke ba abokan ciniki damar sayen kayayyakin Macy's ta yanar gizo. An sake fasalin gidan yanar gizon a shekarar 2019 a matsayin martani kai tsaye ga ra'ayoyin abokan ciniki, wanda ya haifar da tsari mai tsafta, sauƙi da kuma wanda salon zamani ya yi wa jagora. Zayyanar ta samo asali daga kafofin watsa labarai na salon zamani da kayayyakin fasaha na masu amfani, kuma tana da nufin bambanta Macy's daga sauran 'yan kasuwa masu fafatawa. An yi amfani da fasahohin yanar gizo na zamani masu daidaitawa, saboda haka ana iya kallon shafin a kwamfutoci na tafi-da-gidanka, allunan lantarki da wayoyin hannu masu wayo. Binciken ƙwarewar masu amfani ne ya jagoranci sake fasalin, gami da bincike-bincike, tattaunawa da gwajin sauƙin amfani.
About the Kyautar A' Design Award ta Zinariya
Zanen Macy’s Website Gidan Yanar Gizo na Kasuwancin Lantarki ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Macy’s Website Gidan Yanar Gizo na Kasuwancin Lantarki ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Macy’s Website Gidan Yanar Gizo na Kasuwancin Lantarki yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.
Press Kit
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed reponsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Image Credits
- Images courtesy of Macys.
