Sawamura Award 2024 Babban Hoton Gani na Taron by Takuma Tahara

Sawamura Award 2024 Babban Hoton Gani na Taron by Takuma Tahara is a highly esteemed winner of the very prestigious 2025 Kyautar A' Design Award ta Azurfa in Zane-zane Competition Category.

AzurfaZane-zane· 2025

Sawamura Award 2024 Babban Hoton Gani na Taron

by Takuma Tahara

Client: SAWAMURA Inc.

Kyautar A' Design Award ta Azurfa Winner in Zane-zane Category

63,046

Verified Award Winner

Verify Award Status for #171707

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sawamura Award 2024 Babban Hoton Gani na Taron

Sawamura Award 2024 wani babban hoton gani ne da aka ƙirƙira don taron kamfani na sabbin ma'aikata, wanda aka gudanar a gidan wasan kwaikwayo na gargajiya na Kabuki a Kyoto, Japan. Jigon taron shi ne gargajiya da ƙirƙire-ƙirƙire. An zana haruffan kalmar KABUKU da salon rubutu iri-iri, ta yadda kowace harafi tana aiki a matsayin harafi da kuma zane. An haɗa launuka da zane-zanen gargajiya na Japan da aka ɗauko daga gidan wasan kwaikwayon tare da sabon tsarin launuka. An yi amfani da wannan babban hoton gani a kan takardun shaida, katunan gayyata masu siffar tikitin wasan kwaikwayo, hatimai da kuma tallace-tallace, wanda ya ba taron kamanni ɗaya mai haɗin kai.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Sawamura Award 2024 Babban Hoton Gani na Taron ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Sawamura Award 2024 Babban Hoton Gani na Taron ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Sawamura Award 2024 Babban Hoton Gani na Taron ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Key visual for an event for new employees at SAWAMURA Inc. The event held at the traditional Minami-za theater in Kyoto. The unique feature of this key visual is that it synchronizes with the characteristics of the venue (Kabuki). This key visual was displayed in the client's office and at the venue, and was also used on the award certificates, social media publicity, press release, and invitations (like show tickets). The uniformity of the visuals increased the motivation of those involved in the event and heightened the excitement of the event.
Dimensions & Packaging: Key visual: W728mm x H1030mm
Invitation: W20mm x H76mm
Seal: Diameter 40mm
Certificate of commendation: W210mm x H297mm
Tags: Key visual, Japanese, tradition, innovation
Production Technology: Adobe Illustrator CC
Design Challenge: The most difficult part was the color scheme. I had never used so many colors at once in my previous work, so I tested and proposed several patterns.
To refine the design, it is better not to use too many colors, but since it was decided that each winner would use different colors and patterns, I had no choice but to use many colors.
It was difficult to balance traditional Japanese colors with a color scheme that felt new.
Research: I wanted to incorporate the actual Kabukiza theatre into the design, so I worked with the client to research the venue, looked into Kabuki itself, and studied traditional Japanese colour schemes. I incorporated patterns used in the actual Kabukiza theatre and objects used in its architecture into the design. I also fused elements that feel innovative.
Inspiration: The event theme was "KABUKU". It is close in meaning to "cut a dash". The alphabet of "KABUKU" was designed using various typography. These pieces function both as typography and as illustrations. They are both alphabetical and kabuki (Minamiza is a traditional Japanese kabuki venue) illustrations. "KABUKU" also means "playful behavior." The alphabet to look like a different motif. The event also has the sub-concept of tradition and innovation, the color scheme was chosen to evoke a feeling of traditional Japanese style combined with newness.
Project Duration: The project was held at Minamiza, Kyoto, Japan on March 29, 2024
Operation Flow: This key visual not only serves as a formal announcement design within the concept, but also incorporates elements of traditional Japanese Kabuki visually. It can convey the meaning of the event's theme, "Tradition and Innovation," in a broader and deeper sense to new employees who participate in the event.
Image Credits: #All Creator Takuma Tahara