Freistil Ainihin Aiki: Asalin Kamfani daga Ina Oakley

Zane Freistil Ainihin Aiki: Asalin Kamfani daga Ina Oakley mai nasara ne mai daraja sosai na 2025 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Zane-zane.

TagullaZane-zane· 2025

Freistil Ainihin Aiki: Asalin Kamfani

daga Ina Oakley

Abokin Ciniki: Freistil Praxis Caspary

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Zane-zane

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #171891

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Freistil Ainihin Aiki: Asalin Kamfani

Rubutun Littafi: Freistil kamfani ne na asali da aka kirkira don wani asibitin kwantar da jiki (physiotherapy). Asalin ya kunshi kafofin bugawa da na dijital, wadanda suka hada da katunan kasuwanci, tutoci, tufafi da gidan yanar sadarwa. Sunan Freistil na nufin "salon 'yanci" kuma yana nuni ga hanyoyin magani masu sassauci da ake zaba wa kowane majinyaci. Abubuwan kwatanci suna hada sana'ar gargajiya da ra'ayoyin zamani, yayin da tambarin da aka gina bisa rubutu tare da tasirin mikewa yake nuna motsi da bude-bude. Tsarin launuka yana amfani da shunayya, korol, farin-fatalwa da shudi. An zabi takardu masu inganci da kayan aiki masu dorewa, kuma an yi amfani da masu samar da kayayyaki na cikin gida inda hakan ya yiwu.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Freistil Ainihin Aiki: Asalin Kamfani ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Freistil Ainihin Aiki: Asalin Kamfani ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Freistil Ainihin Aiki: Asalin Kamfani yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.

The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.

Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal.
Girma da Fakitin: Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.

For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.

Web design was made in XD and programming was based on WordPress.
Kalmomin Alama: Health, Openminded, Rethinking, Modern, Tradition, Freedom
Fasahar Samarwa: Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.

Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity.
Ƙalubalen Zane: The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
Bincike: Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
Wahayi: The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
Tsawon Lokacin Aikin: The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
Tsarin Aiki: In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.

The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.

The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice.
Haƙƙoƙin Ƙirƙira: buero inaoakley, 2024
Mambobin Ƙungiya: Ina Oakley and Anne-Marie Bayer
Godiyar Hotuna: Mockup Maison, Adobe Firefly and Nastasic