Piggy Express Zanen Halin Alama daga Du Qingyu and Dong Xiuxiu

Zane Piggy Express Zanen Halin Alama daga Du Qingyu and Dong Xiuxiu mai nasara ne mai daraja sosai na 2026 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Zane-zane.

TagullaZane-zane· 2026

Piggy Express Zanen Halin Alama

daga Du Qingyu and Dong Xiuxiu

Abokin Ciniki: Piggy Express Creative Design Team

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Zane-zane

8,918

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #173387

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Piggy Express Zanen Halin Alama

Piggy Express zanen halin alama ne da aka kirkira don sabis na kiran mota. Halin ya bunkasa alamar alade ta tambarin alamar zuwa aboki mai kyautatawa na tafiya. Tsarin launi mai karfin gaske yana kara ganuwa da kashi 42 cikin dari, kuma sura mai zaman kanta na sa a gane halin a duk kafofin watsa labarai. Rayarrun hotuna suna jagorantar masu amfani wajen ayyuka kamar amfani da kupon da bin diddigin hanya. An gyara halin ta hanyar zagaye talatin na maimaita siffa kuma an gwada shi da masu amfani sama da dari a biranen kasar Sin.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Piggy Express Zanen Halin Alama ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Piggy Express Zanen Halin Alama ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Piggy Express Zanen Halin Alama yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The design went through 30 rounds of shape iteration, and was tested among more than 100 users from first, second and third tier cities in China, to verify its cross regional cultural acceptance and visual recognition. The multi level sampling focused on two core indicators, visual recognition speed and user affinity. Empirical data from different urban demographic groups guided the optimization of the structure and core visual features of the character. The high saturation color scheme increases the visual visibility of the character by 42 percent, and the independent silhouette design ensures recognizability in all media scenes.
Girma da Fakitin: The sizes depend of the media where it is applied
Kalmomin Alama: Brand Character Design, Visual Identity Design, Visual Communication, IP, Emotional Brand, Gamified Experience, User Research, Commercial Conversion
Fasahar Samarwa: The visual system is made with Adobe Creative Suite, Cinema 4D, and Octane Render, with standardized specifications to ensure IP consistency and extensibility across digital, physical, and vehicle media, solving industry adaptation problems.
Ƙalubalen Zane: The core challenge of this project is to transform static brand visual symbols into a complete brand character IP with emotional value. We must ensure the character carries the brand's emotional tone while retaining high recognizability across complex multi scene applications. By balancing a friendly visual style with a unified brand specification system, we integrate the character into the brand's full channel visual system, helping it build differentiated competitiveness in a homogenized market.
Bincike: This study addresses the emotional coldness and functional homogenization in the ride hailing sector. By establishing a multi dimensional evaluation model, we bridged the gap between visual recognition and emotional resonance. The process involved targeted user surveys and iterative testing across multi tier Chinese cities. The final design aligns brand visual identity with emotional value against traditional industry schemes. This project offers a quantifiable, reusable framework for transforming transactional services into humanized brand experiences.
Wahayi: The ride hailing industry is highly homogenized, with most brands prioritizing functional efficiency over emotional connection with users, leading to generally low user brand affinity. This project was created to fill this gap. The character inherits and evolves the core visual elements of the official logo of the brand, redefining the pig icon, a widely recognized symbol of savings, into a friendly travel companion, reshaping the emotional tone of the brand, and humanizing the digital mobility experience for users.
Tsawon Lokacin Aikin: Launched in Beijing in 2024, the project continues to iterate across multiple scenarios including digital interfaces, vehicle livery, and collaborative activities.
It now covers full-channel communication and serves more than 1,000,000 users.
Tsarin Aiki: The Brand Character functions as a living interface element. Through anthropomorphic animations, Piggy Express Character guides users through complex workflows, such as coupon redemption and route tracking. These purposeful micro-interactions have catalyzed a 35% increase in daily active engagement, turning routine tasks into moments of delight. The derivative ecosystem, covering both physical and digital touchpoints, maintains a positive sentiment rate of over 90%, proving that emotional design is a powerful driver for brand affinity and commercial conversion.
Mambobin Ƙungiya: Du Qingyu
Dong Xiuxiu
Liu Jiaqi
Shen Fangyuan
Godiyar Hotuna: Piggy Express