Yuplet Branding Alamar Kamfani daga Jake Wilkins

Zane Yuplet Branding Alamar Kamfani daga Jake Wilkins mai nasara ne mai daraja sosai na 2026 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Zane-zane.

TagullaZane-zane· 2026

Yuplet Branding Alamar Kamfani

daga Jake Wilkins

Abokin Ciniki: Yuplet

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Zane-zane

7,360

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #175650

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Yuplet Branding Alamar Kamfani

Yuplet Branding wata alamar kamfani ce da aka ƙirƙira don kasuwar samfuran hannu da kayayyaki masu dorewa. Tsarin ya ta'allaka ne kan siffar jinjirin wata, wanda aka yi amfani da shi akai-akai a cikin kalmar alama ta musamman, alamomin gani, zane-zane da shimfidun tsari. Kore mai haske na nuna kwarewar mai saye, yayin da shunayya mai zurfi ke jagorantar masu sayarwa, wanda ke ba kowace ƙungiyar masu amfani alamar gani bayyananna. Siffofi masu zagaye, bambanci mai ƙarfi da alamun da suka fi mayar da hankali kan wayar hannu, waɗanda aka samo daga bincike tare da matasa masu amfani, sun faɗaɗa alamar a duk wuraren mu'amala na dijital da bugu. An shirya kayan dijital a tsarin vector.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Yuplet Branding Alamar Kamfani ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Yuplet Branding Alamar Kamfani ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Yuplet Branding Alamar Kamfani yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Girma da Fakitin: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Kalmomin Alama: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Fasahar Samarwa: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Ƙalubalen Zane: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Bincike: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Wahayi: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Tsawon Lokacin Aikin: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Tsarin Aiki: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Mambobin Ƙungiya: Jake Wilkins