Identity Created by Consumer (ICC) Tsarin Bayyanar Kamfani by Jone Aleksiunaite

Identity Created by Consumer (ICC) Tsarin Bayyanar Kamfani by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 Kyautar A' Design Award ta Tagulla in Zane-zane Competition Category.

TagullaZane-zane· 2013

Identity Created by Consumer (ICC) Tsarin Bayyanar Kamfani

by Jone Aleksiunaite

Client: Vilnius Academy of Arts

Kyautar A' Design Award ta Tagulla Winner in Zane-zane Category

19,119

Verified Award Winner

Verify Award Status for #27919

View at A' Design Award Press Release Award Badge

Colors

The Design

About Identity Created by Consumer (ICC) Tsarin Bayyanar Kamfani

Bayyanar da Mabukaci ya Ƙirƙira wani tsari ne mai ƙarfin motsi na bayyanar kamfani da aka haɓaka don gidan tarihi na fasaha na zamani. Tsarin yana haɗa sashi mai tabbatacce da sashi mai ƙarfin motsi. Abubuwan gani na asali da wani tsarin bugawa suna samar da sashi mai tabbatacce. Sashi mai ƙarfin motsi kuwa an gina shi ne daga bayanan da baƙi suke ƙirƙirawa. Kowane baƙo yana samar da alamar kansa da hoton wani motsi. Ana amfani da waɗannan abubuwa daga baya wajen yin kayan tunawa, zane-zanen motsi, da tambarin dijital mai ƙarfin motsi wanda ake nunawa a shafin yanar gizo da kuma a allunan dijital. An yi kayan gani da fasahar vector graphics da bidiyon da aka yi rikodi.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Identity Created by Consumer (ICC) Tsarin Bayyanar Kamfani ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Identity Created by Consumer (ICC) Tsarin Bayyanar Kamfani ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Identity Created by Consumer (ICC) Tsarin Bayyanar Kamfani yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimensions & Packaging: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tags: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Production Technology: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Design Challenge: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Research: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiration: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Project Duration: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Operation Flow: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Team Members: Student Jone Aleksiunaite
Lecturer Marius Bartkus