ACP Alpha Container Pictures Asalin Ainihi na Kamfani by Julia Hell

ACP Alpha Container Pictures Asalin Ainihi na Kamfani by Julia Hell is a highly esteemed winner of the very prestigious 2017 Kyautar A' Design Award ta Azurfa in Zane-zane Competition Category.

AzurfaZane-zane· 2017

ACP Alpha Container Pictures Asalin Ainihi na Kamfani

by Julia Hell

Client: Alpha Container Pictures

Kyautar A' Design Award ta Azurfa Winner in Zane-zane Category

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Colors

The Design

About ACP Alpha Container Pictures Asalin Ainihi na Kamfani

ACP Alpha Container Pictures shirin ƙira ne na kamfani da aka ƙirƙira don wani kamfanin shirya fina-finai da ke Berlin. Alamar tana haɗa gajeriyar kalma ACP tare da cikakken sunan kamfanin. An yi amfani da nau'ikan haruffa guda biyu, wato wani nau'in rubutu na stencil da ake amfani da shi a kan akwatunan jigilar kaya (freight containers), da kuma wani nau'in rubutu na fasaha mai layi ɗaya (monospace) mai kama da rubutun injin buga rubutu. Alamar kuma ta gabatar da tsarin launuka, wanda ke bayyana a kan takardun kasuwanci da aka buga da kuma a shafin yanar gizo. Takardar wasiƙa tana da girman santimita 21 da santimita 29.7, yayin da katin kasuwanci ke da girman santimita 5.5 da santimita 8.5. Shafin yanar gizon mai saurin daidaitawa (responsive website) yana buɗewa da bidiyo mai cike da dukan allo.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen ACP Alpha Container Pictures Asalin Ainihi na Kamfani ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen ACP Alpha Container Pictures Asalin Ainihi na Kamfani ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen ACP Alpha Container Pictures Asalin Ainihi na Kamfani ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a corporate design for a film production company based in Berlin. The Logo is a combination of the short form of the company name ACP and the complete name. I used two fonts, a stencil font which is often used on freight containers for shipping goods overseas plus a monospace typeface analogue to a typewriter but very technical. The Logo introduces also the color scheme of the corporate design which can be found in both, printed business documents and on the website
Dimensions & Packaging: The Letterhead is a classical DIN A4 Format, 210 mm x 297 mm, the business card has dimensions of 55 mm x 85 mm. The website is fully responsive and adapts to all common device sizes.
Tags: Corporate Design, Branding, Logo, Business card, Webdesign, Website
Production Technology: The Logo was designed in Adobe Illustrator, all print documents were layouted in Adobe InDesign. For the webdesign I tried Adobe XD for the first time to create a fully responsive design for the page. The website was later built in Drupal with SASS and jQuery.
Design Challenge: The hardest part was to find a typographical solution for the company Logo. In my first drafts I focused on the full name and the shortened Form was more of an accessory accompanying it. Then my client came up wit the idea of an actual container font he really liked and I started playing around with it and this time wit the short form as the center element. I liked the international aspect to the container font since the company is producing contend all around the globe. After some tests I combined it to a monospace font and then we were there.
Research: After the Briefing, I started a research of german TV and film production companies online. Assuming the websites, branding and identities of these companies to be very creative and up to date, since they produce creative content for a medium with such a high coverage of different target groups like mass medium TV, I was proven to be wrong. Many pages are outdated style wise or also technically. Plus all of these companies produce video content and non of the pages I came across, actually displayed one on their page. This made me decide to open big with actual video content.
Inspiration: The focus during the whole design process was to create a unique corporate design that will work together with moving imagery. ACP has a strong focus on documentary films and coverages. We were aiming for a serious playfullness in a modern but also timeless way. The challenge was to find a way to transport these contrasting views into one design to resemble the brand. The research for the typography mix and color scheme were in the end influenced by the Container part of the companys name.
Project Duration: The Project started in December 2015 in Berlin and is still ongoing, since the company is still growing an I am still in charge of new design tasks. We had two milestones with the release of the Logo and business papers in April 2016 and the launch of the website end of February in 2017.
Operation Flow: In terms of the website, I focused on showing as much video content as possible, since this is what the company produces. Due to my research results this makes a huge difference when it comes to the presentation of the company. It is always valuable to show the actual product. This is why the design uses elements like e.g. navigation, Social Media icons thrifty. The page focuses on video and of course features news of upcoming projects and broadcasts. But the entrance to the website features fullscreen video imagery that show how emotional and impressive the work of acp is. And that at first sight.
Patents: None
Team Members: Full-Stack Web Development: Jannis Hell