DuePiùTre – Più Che Hamburger Imani by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 Kyautar A' Design Award ta Tagulla in Zane-zane Competition Category.
TagullaZane-zane· 2017
DuePiùTre – Più Che Hamburger Imani
Client: Ferrariodesign
Kyautar A' Design Award ta Tagulla Winner in Zane-zane Category
Verified Award Winner
Verify Award Status for #57055The Design
About DuePiùTre – Più Che Hamburger Imani
DuePiùTre ƙaramin bistrot ne wanda ke bayarwa Ba Hamburgers kaɗai ba, har ma da pastrami da giya na iya kaji, duk an sake ziyarta tare da sabbin samfuran Italiyanci na gaske. An zabi bulldog ne saboda a lokacin yakin duniya na farko shi ne mascot na sojojin ruwa na Amurka, kuma saboda kare dabba na daya daga cikin abokan bistrot. Don rama sunan da aka ƙirƙiro na wurin, ƙirar ta haɗa da hular dafa abinci na bulldog da kuma biyan kuɗi wanda ke ƙoƙarin isar da ra'ayin kafa da ke ba da abinci ta hanya kai tsaye.
The Recognition
About the Kyautar A' Design Award ta Tagulla
Zanen DuePiùTre – Più Che Hamburger Imani ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen DuePiùTre – Più Che Hamburger Imani ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen DuePiùTre – Più Che Hamburger Imani yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
- Production Technology
- The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
- Design Challenge
- The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
- Inspiration
- A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
- Project Duration
- The project started in April 2015 in Milano and is going on now concerning social and communication
- Team Members
- Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa - Image Credits
- Fotoforma
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