Meat n Beer Zane Iri by Mateus Matos Montenegro

Meat n Beer Zane Iri by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Tagulla in Zane-zane Competition Category.

TagullaZane-zane· 2020

Meat n Beer Zane Iri

by Mateus Matos Montenegro

Client: Meat n Beer

Kyautar A' Design Award ta Tagulla Winner in Zane-zane Category

13,375

Verified Award Winner

Verify Award Status for #87395

Bincika Ayyuka Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat n Beer Zane Iri

Nama n Beer an ɗauke shi matsayin kantin sayar da flagship wanda yake sayar da ƙwararrun nama da giya. Saukar wahayi ga tambarin ya zo ne daga haxawa da kayayyakin kayayyakinsu biyu. Daga kawunan shanu na gargajiya tare da kahon zuna, an canza su da tsarin zane mai kyau a cikin rigar zamani wacce take da ma'amala da ita, tana ma'amala da sauran kayan gargajiya, kwalbar giya. Unionungiyar tana cikin sarari mai kyau da mara kyau, daidai da ma'ana cikin tsari ɗaya inda rubutu da hoto suka zama hoto guda. Rubutun zane yana wasa da haɗe tsohuwar salon Fihiri font tare da modernarancin Scriptari na zamani.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Meat n Beer Zane Iri ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Meat n Beer Zane Iri ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Meat n Beer Zane Iri yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro