NYC Deal 99 Cent Store Ainihin Aikin Alama by Chi Hao Chang

NYC Deal 99 Cent Store Ainihin Aikin Alama by Chi Hao Chang is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Tagulla in Zane-zane Competition Category.

TagullaZane-zane· 2020

NYC Deal 99 Cent Store Ainihin Aikin Alama

by Chi Hao Chang

Client: School of Visual Arts

Kyautar A' Design Award ta Tagulla Winner in Zane-zane Category

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Colors

The Design

About NYC Deal 99 Cent Store Ainihin Aikin Alama

Rubutun Littafi: NYC Deal alama ce ta kasuwanci da aka kirkira don shago mai sayar da kayayyaki akan cents 99 a birnin New York. Alamar ta ta'allaka ne akan tambarin farashi mai kauri wanda aka jera a kaikaice, wanda ke tunatar da yadda tambura ke rataye suna jujjuyawa lokacin da abokan ciniki suke kaiwa hannu su kama su daidaita kafin karantawa. Tambarin da aka karkatar da shi yana sanya farashi guda daya na cents 99 ya zama sakon da ya fi bayyana a fili na alamar kasuwancin. Abubuwan tallafi suna nuni ne zuwa kayayyakin da ake sayarwa a shagon. Kayan bugawa suna amfani da bugu na dijital ta hanyar laser, yayin da jakunkunan dauke-dauke, tufafi da sauran kayayyakin yadi suke amfani da bugu ta hanyar allo domin samun tawada mai dorewa.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen NYC Deal 99 Cent Store Ainihin Aikin Alama ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen NYC Deal 99 Cent Store Ainihin Aikin Alama ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen NYC Deal 99 Cent Store Ainihin Aikin Alama yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: NYC Deal is a local 99 cents store in New York City. To rebrand this store, it is important to let people grasp the most distinctive attraction of the store, that everything is only priced at 99 cents. With this design, no one can ignore the bold and striking price tag. Moreover, the designer carefully captured the inviting dangling movement to the drive to stimulate potential customers to grab a hold of the moving price tag themselves.
Dimensions & Packaging: The identity system will be used on various sizes, materials, platforms, which will not have a specific dimension.
Tags: Branding, Graphic Design, Identity, Logo, Poster
Production Technology: For the packages and stationaries of the brand, digital laser printing will be used on various related productions. For the tote bags, shirts, and any other products that will be printed on fabrics will use screen printing to make the inks durable.
Design Challenge: The challenge was to design a clear but powerful logo for the brand. The logo should be able to grab ahold of eyeballs of pedestrians and inform them about the main attraction of the store. This was the problem he sought out to solve at the first place. In the process of designing, the designer also struggled to grapple with the existing design at hand and avoided being limited by it. Hence, he spent a lot of effort into balancing his own creative process while maintaining the original identity. The logo should, of course, be different, but people should also still be able to identify the brand from past experience.
Research: The type of research was conducted based on marketing and branding. The objective of the design is to make the brand more recognizable from other similar shops. Through competitor analysis, user research, and brand positioning strategy, the designer recognized that this kind of value shops make profits by selling bulks of products, instead of specialized sophisticated single items. Hence, it is critical for the brand to capture the attention of customers through branding. As a result, the logo was created to invite customers in with its dangling movement and simple statement, 99 cents.
Inspiration: The angle of the symbol was inspired by the dangling price tag. When customers try to see the price of an item, they usually need to reach for the dancing price tag and pause it for the read. The design captured this movement as the main feature of the logo, encapsulating the shopping experience in one graphic. As for supporting elements, some features of the products in the shops are included.
Project Duration: The project started in November 2018 at the School of Visual Arts in New York City and was finished in April 2019.
Operation Flow: The inspiration of the designer mostly comes from his careful observation of the surrounding environment in New York City. The designer has noticed how 99 cent stores can truly come handy when the budget is tight. As a result, he sought to improve the logo so people can understand its main feature more intuitively. First, he created the mood board by using the photos from the street to start sketching. After about fifty different trials, he finally decided on this distinctive and simple logo to grab attention from customers.