Tagulla Zane-zane · 2020
Pleady Branding Asalin Aiki: Ƙirƙirar Alama ta Kasuwanci
- Kyautar A' Design Award ta Tagulla 2020 in Zane-zane
- CLIENT: Good Morning Inc
- Estimated Number of Design Views: 29,478
- Verification code 2367930E9C · Verify this award
Colors
About Pleady Branding Asalin Aiki: Ƙirƙirar Alama ta Kasuwanci
Rubutun Littafi: Pleady Branding shirin ƙirƙirar alama ta kasuwanci ne da aka ƙera don kamfanin ƙera taɓi na musamman. Shirin ya ƙunshi sunan alama, logo na alama, fakiti, gidajen yanar sadarwa, littattafan kayayyaki, fina-finan alama da kwatanci a wuraren nunin kasuwanci. Sunan yana haɗa kalmomin play da ready. Sadarwar an gina ta a kewayen taken Tape or Lose da hoto mai muhimmanci na wata mace mai gudu, wanda aka samo asali daga layin da yake ratsa cikin logo. Launin alama mai launin rawaya-kore yana nuna mayar da hankali kan 'yan wasa. Sarrafa launi yana tabbatar da cewa launin alama ya kasance daidai a kan takarda, fim, da allo.
About the Kyautar A' Design Award ta Tagulla
Zanen Pleady Branding Asalin Aiki: Ƙirƙirar Alama ta Kasuwanci ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Pleady Branding Asalin Aiki: Ƙirƙirar Alama ta Kasuwanci ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Pleady Branding Asalin Aiki: Ƙirƙirar Alama ta Kasuwanci yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.
Press Kit
- Unique Properties
- We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
- Dimensions & Packaging
- Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
- Tags
- Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
- Production Technology
- Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
- Design Challenge
- Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
- Inspiration
- The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
- Project Duration
- PLEADY launched in July 2019.
- Operation Flow
- We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
