Sincha-Man Ainihin Aiki: Alamar Kamfani by Donggyun Kang

Sincha-Man Ainihin Aiki: Alamar Kamfani by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Tagulla in Zane-zane Competition Category.

TagullaZane-zane· 2020

Sincha-Man Ainihin Aiki: Alamar Kamfani

by Donggyun Kang

Client: Sinchaman

Kyautar A' Design Award ta Tagulla Winner in Zane-zane Category

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Verified Award Winner

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Colors

The Design

About Sincha-Man Ainihin Aiki: Alamar Kamfani

Rubutun Littafi: Sincha-Man wani shirin alamar kamfani ne wanda aka ƙirƙira don ƙaramin sabis na hayar da haya na motoci. An gina alamar a kusa da hali na jarumi, saboda ana gane jarumai sosai ta hanyar alamominsu. Zane-zane, alamomi, siffofi da rubutun hannu da aka zana da layukan shuɗi masu sanyi suna nuna gaskiya, amana da gudu. Wani salo mai nuna zoben tsarkin jarumi yana goyon bayan jigon. Ana amfani da irin waɗannan abubuwa iri ɗaya a kai a kai a kafofin yanar gizo da na waje da yanar gizo. Alamar tana da niyyar baiwa sabuwar alamar kamfani karɓuwa mai ƙarfi da kyakkyawan tunani a cikin kasuwa mai cike da gasa.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Sincha-Man Ainihin Aiki: Alamar Kamfani ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Sincha-Man Ainihin Aiki: Alamar Kamfani ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Sincha-Man Ainihin Aiki: Alamar Kamfani yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sinchaman is a small-scale brand that provides a car-lease&rental service started from a one-man business. In the situations of the saturated market, preoccupancy of large companies and the importance of economy of scale, we judged that implanting strong recognition and favorable impression to customers are important to enter the market and establish itself successfully as a new brand. Building only one strong brand image from brand naming to identity was demanded to establish that.
Dimensions & Packaging: Design elements are consistently communicated via a variety of contact media, both online and offline, that is perceived as a unique brand experience that only the 'Sinchaman' can offer.
Tags: Sinchaman, CI, BI, Corporate Identity, Brand Identity
Production Technology: Illustrations that symbolize honesty, trust, and power of quickness, motifs that symbolize hero's halo effect, cool blue line colors, icons, symbols, and typography intuitively convey the pride and mindset of the 'Sinchaman' for the rental &lease service he wants to offer his customers.
Design Challenge: The brand Sinchaman understands difficulties customers suffer and the situation of the market,
and it deduces tone and manner that leads the brand to resolve them.
Research: We need to convey the strong image to enter the competitive market.
Through the hero based on the brand core values, we set a strategy of personifying the brand image to step close to customers friendly and leave a strong impression.
Inspiration: Lots of heroes have their own symbols, and people recognize them by their symbols. Sinchaman also enables people to recognize Sinchaman by the symbol.
Project Duration: The project started in December 2018 and finished in March 2019 in Republic of Korea.
Operation Flow: Sinchaman is a car rental service brand that works with the right mind-set in the competitive and complex market of car rental service. provides guides which are kind as bright light to customers who have difficulty from a complicated procedure of car rental service, and thinks honest quotation and sincere movement is the fastest way of service for customers. wishes to be remembered for a long time as a brand that gives strong faith in the confusing market with information overload.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim