Antme Ainihin Aiki: Asalin Kamfani by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Baƙin Ƙarfe in Zane-zane Competition Category.
Baƙin ƘarfeZane-zane· 2020
Antme Ainihin Aiki: Asalin Kamfani
Client: Ant:me
Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Zane-zane Category
Verified Award Winner
Verify Award Status for #92227The Design
About Antme Ainihin Aiki: Asalin Kamfani
Rubutun Littafi: Antme wani shirin asalin kamfani ne da aka kirkira don wata alama da ke kera da sayar da tufafin kare, tare da bayar da darussa ga masu su da karnukan abokantakarsu. Alamar tana hada mutum da kare da aka zana a matsayin da'irori, tana nuna alakar da ke tsakanin mutane da karnuka. Ana maimaita salon zanen kuma a hada shi domin gina fasali daban-daban wadanda ke bunkasa zuwa siffofi da yawa. Ana amfani da wadannan fasalolin a kan kayan marufi na kayayyaki, kayan aikin kasuwanci, da kafafen yada labarai na yanar gizo. Manufar wannan asalin ita ce isar da hali na abokantaka tare da nuna kwarewar alamar kasuwancin.
The Recognition
About the Kyautar A' Design Award ta Baƙin Ƙarfe
Zanen Antme Ainihin Aiki: Asalin Kamfani ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Antme Ainihin Aiki: Asalin Kamfani ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Antme Ainihin Aiki: Asalin Kamfani saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Antme's brand orientations are amusement bonding, adorable design and eternal friendship. In Antme's logo system, values that the brand pursues are well melted, so the brand logo shape is completed.
- Dimensions & Packaging
- Antme not simply sells dog clothing, but also designs dog clothing themselves and offers various classes for customers and their precious companion dogs. Antme was born with the genuine brand value, and based on that the project was worked.
- Tags
- Antme, CI, BI, Corporate Identity, Brand Identity, Branding
- Production Technology
- Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of a circle. This motif is assembled and combined to extend into various forms of the pattern. These patterns apply to the type of on-offline media that Antme meets the world.
- Design Challenge
- We did a lot of research to find graphics to emphasize the brand's expertise while matching cute logo. We developed such graphics by focusing on the meaning of connection.
- Research
- We created a graphic with the meaning of connection to create a variety of application designs used within the brand. It has been applied to packages that contain products and to supplies that are needed for business.
- Inspiration
- Antme's business can't exist without a fundamental love for a dog. Therefore, we expressed the logo that combines the mind that connects man to dogs and the clothing of Antme as the final brand identity.
- Project Duration
- The project started in December 2018 and finished in March 2019 in Republic of Korea.
- Operation Flow
- Antme's visual graphic means communion between a dog and a person. Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of circles.
- Team Members
- Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim
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