Zane Terark Ƙirar Alamar Gani daga Tong Wen mai nasara ne mai daraja sosai na 2020 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Zane-zane.

Baƙin ƘarfeZane-zane· 2020

Terark Ƙirar Alamar Gani

daga Tong Wen

Abokin Ciniki: Tong Wen

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Zane-zane

11,004

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #93931

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Terark Ƙirar Alamar Gani

Terark alama ce ta gani da aka ƙirƙira don kamfanin fasaha wanda ke ba da hidimomin sarrafa manyan bayanai (big data). Ƙirar ta ginu ne akan tsarin ɗigo-ɗigo (dot matrix) wanda aka haɗa da launuka masu canjin inuwa (gradient) daban-daban. Ɗigogin da aka haɗa cikin santsi suna kafa harafin T, wanda shi ne harafin farko na sunan kamfanin. An samar da nau'o'in inuwa masu canjin launi da yawa, don haka za a iya daidaita alamar don amfani da dama. An kuma isar da wani nau'in rubutu na musamman (custom font) tare da tsarin ɗigo don amfani wajen bugawa da sauran kayan aiki. An yi amfani da alamar a kan takardun talla, littattafan shekara-shekara, katunan suna, da kwalabin ruwa.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Terark Ƙirar Alamar Gani ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Terark Ƙirar Alamar Gani ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Terark Ƙirar Alamar Gani saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Girma da Fakitin: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Kalmomin Alama: Technology, branding, identity, logo, font
Fasahar Samarwa: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Ƙalubalen Zane: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Bincike: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Wahayi: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Tsawon Lokacin Aikin: This project took 3 month from end to end. Main design part was done in San Francisco.
Tsarin Aiki: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.