Macy’s App Redesign Primary Function: Manhajar Sayayya ta Wayar Hannu by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Azurfa in Wayar Hannu Competition Category.
AzurfaWayar Hannu· 2020
Macy’s App Redesign Primary Function: Manhajar Sayayya ta Wayar Hannu
Client: Macy's
Kyautar A' Design Award ta Azurfa Winner in Wayar Hannu Category
Verified Award Winner
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About Macy’s App Redesign Primary Function: Manhajar Sayayya ta Wayar Hannu
Book Text: Manhajar Macy's wata manhaja ce ta sayayya ta wayar hannu wadda aka sake fasalinta a shekarar 2019 don na'urorin Android da iOS. Manhajar tana ba abokan ciniki damar bibiya da sayen kayan sawa, kayan kwalliya da kayan gida ta wayar hannu ko kwamfutar hannu. Tsarin gabatarwar yana da tsafta da sauƙi, kuma yana ɗaukar salon gani daga kafofin watsa labarai na kayan sawa da kayayyakin fasaha na masu amfani. Kayan aikin da suka dogara da kyamara suna tallafa wa aikin duba da biyan kuɗi, kuma abubuwan gaskiyar da aka ƙarfafa (augmented reality) suna ba abokan ciniki damar duba samfura kafin sayayya. An gina wannan sake fasalin ne bisa ƙwaƙƙwaran bincike kan masu amfani da kuma ra'ayoyin abokan ciniki, sannan shigar da masu amfani ya ƙaru bayan ƙaddamarwa.
The Recognition
About the Kyautar A' Design Award ta Azurfa
Zanen Macy’s App Redesign Primary Function: Manhajar Sayayya ta Wayar Hannu ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Macy’s App Redesign Primary Function: Manhajar Sayayya ta Wayar Hannu ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Macy’s App Redesign Primary Function: Manhajar Sayayya ta Wayar Hannu ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
- Dimensions & Packaging
- We developed native apps for Android and iOS platforms.
- Tags
- Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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