Macy’s Website Fuskar Yanar Gizo by Willy Lai and Dave Torres

Macy’s Website Fuskar Yanar Gizo by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Azurfa in Fuskar Amfani Competition Category.

AzurfaFuskar Amfani· 2020

Macy’s Website Fuskar Yanar Gizo

by Willy Lai and Dave Torres

Client: Macy's

Kyautar A' Design Award ta Azurfa Winner in Fuskar Amfani Category

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Colors

The Design

About Macy’s Website Fuskar Yanar Gizo

Yanar Gizon Macy's wata fuskar sayarwa ce ta kan layi wadda ke bai wa abokan ciniki damar yin bincike da sayen kayayyakin da Macy's ke bayarwa. An sake tsara yanar gizon ne bisa ra'ayoyin abokan ciniki, wanda ya haifar da tsari mai tsafta da sauƙi wanda aka samo shi daga kafofin watsa labaran salo da kayayyakin fasahar masu amfani. Fasahohin yanar gizo masu amsawa suna ba da damar shiga ta hanyar kwamfyutocin tafi-da-gidanka, kwamfyutocin allo da wayoyin salula. Bincike mai zurfi ya jagoranci aikin, ciki har da bincike-bincike na masu amfani, tambayoyi, gwajin A/B da gwajin sauƙin amfani. Tsarin mai sauƙi ya sassauƙaƙe tsarin siyayya kuma ya inganta shigar masu amfani.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Macy’s Website Fuskar Yanar Gizo ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Macy’s Website Fuskar Yanar Gizo ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Macy’s Website Fuskar Yanar Gizo ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.