Tualcom Tambarin Alama Iri Iri daga Kenarkose Creative

Zane Tualcom Tambarin Alama Iri Iri daga Kenarkose Creative mai nasara ne mai daraja sosai na 2020 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Zane-zane.

TagullaZane-zane· 2020

Tualcom Tambarin Alama Iri Iri

daga Kenarkose Creative

Abokin Ciniki: Tualcom

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Zane-zane

17,611

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #97583

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Tualcom Tambarin Alama Iri Iri

Wutar logomark na Tualcom wahayi ne ta hanyar raƙuman rediyo, wanda ke da alaƙa da filin da kamfanin yake gudanarwa, kuma yana haɗa haruffan Tual ne kawai. Sabili da haka, tambarin ba kawai yana jaddada sunan kamfanin ba amma yana nufin filayen aikin su. Siffar alama mai kyau tana kewaye da manufar launuka ja na kwance wadanda aka haɗe su da shuɗi na tsaye don samun ma'anar ci gaba da sadarwa. Sakamakon harshe mai fasali da tsarin gani suna iya sadarwa da masu sauraro kai tsaye cikin tsari da kyau.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Tualcom Tambarin Alama Iri Iri ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Tualcom Tambarin Alama Iri Iri ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Tualcom Tambarin Alama Iri Iri yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: In this project, the main objective was to reflect the company values into a powerful logomark and branding. The logomark is inspired by radiofrequency waves and it simply connects the letters T, U, A, and L. The COM of the TUALCOM comes from the word, communication. In order to answer the request of the client to put an emphasis on the word TUAL, the remaining part of the company name is consciously eliminated from the logomark but implicitly projected through one continuous red band. The branding is shaped around the same idea of horizontal red stripes that are coupled with vertical blue ones.
Girma da Fakitin: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. A comprehensive brand identity guidelines manual was prepared in order to prevent the misproduction of any item. These guidelines help employees to easily grasp both the visual language and the core company values of Tualcom. Therefore, the resulting visual representation creates coherency with noticeability that allows the audience to easily communicate with the brand.
Kalmomin Alama: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Fasahar Samarwa: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior office space.
Ƙalubalen Zane: The client was hesitant to make a radical shift in the logo and the branding due to a concern of not being able to be recognized by their current customers. In order to balance out the powerful change in the logo, the previous color combination was preserved and replaced with a better calibrated version of them. Therefore, the existing visual system of the company was preserved to respect its past. The client was highly satisfied with the results.
Bincike: Starting the project, an extensive research was made on both the existing logo and the visual identity as well as the graphic language of other companies in the field. The outcome of this research revealed that the existing logo was generic, and it was easily being mixed up with other similar logos by the audience. The branding system was also lacking. The field research suggested that the new logo should be welcoming, young and unique, and simple but effective. The visual system was to be built not only for the industry related audience but also for the ones who are unfamiliar to the field.
Wahayi: Tualcom operates in the fields of communication and RF Technologies. The main company objective stands out to develop and produce compact, efficient and general purpose or application specific communication and RF systems, subsystems and modules. The main motive was to reflect these core values in the visual identity of the brand. The inspiration for the project comes from the notions of continuity and connectivity which directly refer to the fields of communication and RF Technologies. The resulting graphic language and the visual system instantly communicate with the broad audience in a compact and efficient way.
Tsawon Lokacin Aikin: The project started in October 2018 and finished in February 2019 in Ankara.
Tsarin Aiki: A brand identity guidelines manual was provided to the client in order to create a consistent visual language across all digital and printed media. The coupling of vertical blue stripes with a horizontal red band sets off a coherent visual link that immediately interacts with the audience and makes them recognize Tualcom without even seeing the logo.
Mambobin Ƙungiya: Gizem Akdağ
Merve Okçu
Haktan Aksu
Pelin Bilgin
Godiyar Hotuna: All visual materials were designed and produced by Kenarköşe Creative.