Status Audio Asalin Alama ta Kamfani daga Ryan Paonessa

Zane Status Audio Asalin Alama ta Kamfani daga Ryan Paonessa mai nasara ne mai daraja sosai na 2020 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Talla.

TagullaTalla· 2020

Status Audio Asalin Alama ta Kamfani

daga Ryan Paonessa

Abokin Ciniki: Ryan Paonessa Design

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Talla

12,540

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #98408

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Status Audio Asalin Alama ta Kamfani

Status Audio alama ce ta kamfani da aka kirkira domin wani kamfanin sayar da belun kunne kai-tsaye-ga-mai-amfani wanda ke da hedkwata a New York. Rubutun logo yana kwaikwayon yadda sauƙin igiyar sauti (sound wave) ke gudana, inda kowace harafi ke bin hanya da lanƙwasa iri ɗaya a tsaye. Wannan tsarin igiyar sauti da aka gyara kuma yana aiki a matsayin alama ta biyu a inda ba a bukatar cikakken rubutun logo. Launi da nau'in rubutu suna hada kai wajen kawo daidaiton gani a fadin fakiti, shafin yanar gizo, kayan bugawa, da kayan tallace-tallace. Belun kunnen ba su dauke da wata alama ta kamfani ba, sai dai lambar samfur ta musamman, wanda ke nuna tsarin sauki da amfani kawai. Ana bayar da fakitin a girma dabam-dabam.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Status Audio Asalin Alama ta Kamfani ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Status Audio Asalin Alama ta Kamfani ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Status Audio Asalin Alama ta Kamfani yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.

The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.
Girma da Fakitin: The packaging shown is offered in a variety of sizes and iterations based on the product.
Kalmomin Alama: graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
Fasahar Samarwa: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
Ƙalubalen Zane: Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
Bincike: The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
Wahayi: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
Tsawon Lokacin Aikin: This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
Tsarin Aiki: Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
Mambobin Ƙungiya: Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son
Godiyar Hotuna: Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.