Superlimao Ainihin Ayyuka: Alamar Kamfani daga Ruis Vargas

Zane Superlimao Ainihin Ayyuka: Alamar Kamfani daga Ruis Vargas mai nasara ne mai daraja sosai na 2020 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Zane-zane.

TagullaZane-zane· 2020

Superlimao Ainihin Ayyuka: Alamar Kamfani

daga Ruis Vargas

Abokin Ciniki: Laika

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Zane-zane

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #98423

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Superlimao Ainihin Ayyuka: Alamar Kamfani

Rubutun Littafi: Superlimao alama ce ta kamfani da aka ƙirƙira don wata kamfanin gine-gine ta ƙasar Brazil. Alamar tana samun kwarin gwiwa daga rubutun grotesque, wanda ke bayar da sautin nauyi wanda ke bambanta da jerin zane-zane masu launi da fasali daban-daban. Alamar ta ƙunshi katunan kasuwanci, sitika don rufe ambulaf, gabatarwa ta hukuma da fastoci. Ana buga fastocin a kan takardar offset mai nauyin gram 75 kuma ana manne su a bangaye da facin ginin domin nuna hedikwatar ofis da wuraren ginin. Harshen gani na iya zama mai nauyi ko mai bayyanawa, dangane da saƙon da mahallin da ake amfani da shi.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Superlimao Ainihin Ayyuka: Alamar Kamfani ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Superlimao Ainihin Ayyuka: Alamar Kamfani ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Superlimao Ainihin Ayyuka: Alamar Kamfani yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.
Girma da Fakitin: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelope sticker matte couche 4X0 CMYK colors.
Kalmomin Alama: Brand, poster, logotype, illustration, visual identity, Laika Design
Fasahar Samarwa: The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.
Ƙalubalen Zane: The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.
Bincike: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives.
Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand.
Wahayi: Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.
Tsawon Lokacin Aikin: The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.
Tsarin Aiki: The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.
Haƙƙoƙin Ƙirƙira: Laika Design
Mambobin Ƙungiya: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Godiyar Hotuna: Laika Design