Hak Hi Kong Yong An Tashar Jiragen Ruwa by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong Yong An Tashar Jiragen Ruwa by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Azurfa in Zane-zane Competition Category.

AzurfaZane-zane· 2020

Hak Hi Kong Yong An Tashar Jiragen Ruwa

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

Kyautar A' Design Award ta Azurfa Winner in Zane-zane Category

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Colors

The Design

About Hak Hi Kong Yong An Tashar Jiragen Ruwa

Shawara tayi amfani da dabaru guda uku don sake gina tsarin CI na tashar jiragen ruwa ta Yong-An Fishing. Na farkon shine sabon tambari mai ƙirƙira tare da takamaiman kayan gani wanda aka ɗora daga halayen al'adun garin Hakka. Mataki na gaba shine sake haifar da kwarewar nishaɗi, sannan ƙirƙirar haruffan mascot guda biyu waɗanda ke wakilta kuma bar su su bayyana a cikin sabon abubuwan jan hankali don jagorantar yawon shakatawa zuwa tashar. Butarshe amma ba mafi ƙaranci ba, ajiye guda tara a ciki, kewaye da ayyukan nishaɗi da abinci masu ɗaci.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Hak Hi Kong Yong An Tashar Jiragen Ruwa ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Hak Hi Kong Yong An Tashar Jiragen Ruwa ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Hak Hi Kong Yong An Tashar Jiragen Ruwa ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging: In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags: Yong An Fishing Port rebranding and early recreation resource planning
Production Technology: Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration: Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members: Chia Lin,Wang