Miltos Aikin Farko: Alamar Kasuwanci, Kunshin Kaya by Yuta Takahashi is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Azurfa in Zane-zane Competition Category.
AzurfaZane-zane· 2020
Miltos Aikin Farko: Alamar Kasuwanci, Kunshin Kaya
Client: Miltos
Kyautar A' Design Award ta Azurfa Winner in Zane-zane Category
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- Verified Award Winner
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The Design
About Miltos Aikin Farko: Alamar Kasuwanci, Kunshin Kaya
Rubutun Littafi: Miltos wani ƙirar alamar kasuwanci ne da kunshin kaya na wata alamar cakulan. Manufar ta faɗaɗa ra'ayin daga wake zuwa sanda ta hanyar ɗabi'ar daga bishiya zuwa sanda wanda ke nuna ƙamshin koko. An yi kunshin daga takarda mai kyau mai launin shuɗi mai duhu tare da sarrafa haske, farfeti da ke bayyana zanen siliki da bugun zinari. Akwatin yana buɗewa kamar murfin littafi kuma yana riƙe da katin jadawalin ɗanɗano wanda ke bayyana kowane ɗanɗano dalla-dalla, kamar yadda ake yi da ruwan inabi. Akwatin tarin abubuwa ya dogara ne akan hoton wani kabad na littattafai. Ƙirar tana tallafawa gogewar alamar kasuwanci mai natsuwa ga manya.
The Recognition
About the Kyautar A' Design Award ta Azurfa
Zanen Miltos Aikin Farko: Alamar Kasuwanci, Kunshin Kaya ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Miltos Aikin Farko: Alamar Kasuwanci, Kunshin Kaya ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Miltos Aikin Farko: Alamar Kasuwanci, Kunshin Kaya ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
- Dimensions & Packaging
- Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch - Tags
- Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
- Production Technology
- The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
- Design Challenge
- Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
- Research
- They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
- Inspiration
- There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
- Project Duration
- This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
- Operation Flow
- The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
- Patents
- Copyrights belong to Yuta Takahashi, 2020
- Team Members
- Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara - Image Credits
- Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020
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