The Mysterious Pearl Ka Hana Hoʻokahi Nui: Kaʻa Hoʻowalewale Pāka Kumuhana 3D by Mark Boey is a highly esteemed winner of the very prestigious 2020 A' Design Award Keleawe in Hoʻolālā Kiʻiʻoniʻoni, Wikiō a me Hoʻonaninani Competition Category.
KeleaweKiʻiʻoniʻoni· 2020
The Mysterious Pearl Ka Hana Hoʻokahi Nui: Kaʻa Hoʻowalewale Pāka Kumuhana 3D
by Mark Boey
Client: Shanghai Haichang Ocean Park
A' Design Award Keleawe Winner in Kiʻiʻoniʻoni Category
Verified Award Winner
Verify Award Status for #100850The Design
About The Mysterious Pearl Ka Hana Hoʻokahi Nui: Kaʻa Hoʻowalewale Pāka Kumuhana 3D
Kikokikona Puke: ʻO ka Momi Pohihihi kekahi kaʻa hoʻowalewale pāka kumuhana 3D i hana ʻia no kekahi pāka moana ma Shanghai, Kina. Hoʻohui ke kaʻa hoʻowalewale i kekahi kiʻiʻoniʻoni animated stereoscopic ʻewalu minuke me kekahi kaʻa neʻe. Hahai ka moʻolelo i kekahi wahine i'a a me kekahi ʻohana o nā mea ola kai i kā lākou huakaʻi e hoʻopakele i ke ao holoʻokoʻa. Loaʻa i kēlā me kēia kaʻa hoʻowalewale ʻehiku hopena kūikawā, e like me nā hāʻule kūpono a me nā neʻe hoʻopili, e hoʻopili hou ʻia ana i ka manawa like me ke kiʻi hoʻoneʻe. Ua hana ʻia nā ʻano a me ke kiʻi hoʻoneʻe ma Maya, nā hopena ma Houdini, a me ka hoʻohui ʻana ma After Effects a me Flame.
The Recognition
About the A' Design Award Keleawe
Ua lanakila ka hoʻolālā The Mysterious Pearl Ka Hana Hoʻokahi Nui: Kaʻa Hoʻowalewale Pāka Kumuhana 3D i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā The Mysterious Pearl Ka Hana Hoʻokahi Nui: Kaʻa Hoʻowalewale Pāka Kumuhana 3D he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā The Mysterious Pearl Ka Hana Hoʻokahi Nui: Kaʻa Hoʻowalewale Pāka Kumuhana 3D i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mermaid is a 3D immersive experience located at Haichang Ocean Park theme park in Shanghai, China. Untitled Studios was approached by Haichang to design and create a fully immersive 3D experience based on the story of a mermaid and her quest to save the world.
During the creative process, we refined the characters of Mermaid and the ride's sea creature family, as well as creating the environmental background of the 8-minute animated universe.
Guests are transported into a state of the art 4D film that, along with surprising sensory elements, propels them into the ultimate 'Mermaid ride' experience.
The experience becomes even more immersive with the creation of a uniquely designed ride, each equipped with seven different special effects that repeat numerous times in tandem with the 3D animation, including vertical drops and horizontal motions! - Dimensions & Packaging
- Stereoscopic 3d, 48fps, 12 scenes dimensions HD to 8k resolution. Digital Dolby.
- Tags
- theme park, dark ride, animation, immersive, 4d ride
- Production Technology
- All character design and animation are created in Maya, and all effects are created using Houdini.
Compositing are created in After effects and Flame. - Design Challenge
- The biggest challenge about this job is scale and timeframe.
The entire animation had to be created within six months of production.
Not only that, everything had to be done in stereoscope 3d at 48 per frame with a resolution at 8k. Managing data is one of the biggest issue we never even thought of. What we learned from it. Always optimise working files, very bytes counts in the end. - Research
- There’s only a handful of theme park in the world. The biggest and the best is Disney. Competing with such a big brand is challenging. Our method is start from the basic, storytelling and character design. We knew getting this 2 formula right is important. Technology is the second part that we need to overcome. Finding the right company as partners is just as important. We believe in collaboration.
- Inspiration
- The inspiration comes from watching Pixar and Disney. When I was young I was fascinated with storytelling and animation. I love 3d character that can take you on a journey and explore the magical world. Mixing with roller coaster and storyline would give you the audience a whole new immersive experience.
- Project Duration
- Jan 2019 - Present in Shanghai China
- Operation Flow
- Theme park ride experience. Taking moving image to the 4th dimension.
- Team Members
- Executive Creative Director: Mark Boey
Executive Producer: Soddy Yu
Head of 3D: Wang Tong
Animation Studios: Untitled Studios, Akromat VFX
Music and Sound: Groove Q
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