Macau Light Festival 2019 TVC Kaulele Kīwī by Puzzle Lai Meng Tak

Macau Light Festival 2019 TVC Kaulele Kīwī by Puzzle Lai Meng Tak is a highly esteemed winner of the very prestigious 2020 A' Design Award Kala in Hoʻolālā Kiʻiʻoniʻoni, Wikiō a me Hoʻonaninani Competition Category.

KalaKiʻiʻoniʻoni· 2020

Macau Light Festival 2019 TVC Kaulele Kīwī

by Puzzle Lai Meng Tak

Client: Mirage Visuals

A' Design Award Kala Winner in Kiʻiʻoniʻoni Category

33,525

Verified Award Winner

Verify Award Status for #100899

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Macau Light Festival 2019 TVC Kaulele Kīwī

ʻO ka TVC Ahiahi Mālamalama Makau 2019 he kaulele kīwī i hana ʻia e hoʻolaha i ka ʻAhaʻaina Mālamalama o Macao. Ke hahai nei ka kiʻiʻoniʻoni iā Mak Mak, ka meʻe hoʻohanohano makaʻikaʻi o Macao, i ka wā e mākaʻikaʻi ai nā mea nānā kamaʻāina a me nā malihini i nā ala mālamalama ʻehā a me ke kālaikupua o ke kūlanakauhale hoʻololi o Macao. Hui pū ka kaulele i ke kiʻiʻoniʻoni ola, nā hopena ʻike maka, nā kiʻi neʻe, a me ka hoʻoneʻe kiʻi ʻekolu ana. Hōʻike ʻia nā hiʻohiʻona kamaʻāina ma ke ʻano he kiʻi hoʻonohonoho. Hōʻike ʻia ka ʻahaʻaina ma ke ʻano he pōpō hānau lā nunui, e hōʻailona ana i ka lā hoʻomanaʻo ʻiwakālua o ka ʻĀpana Hoʻomalu Kūikawā o Macao.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Macau Light Festival 2019 TVC Kaulele Kīwī i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Macau Light Festival 2019 TVC Kaulele Kīwī he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Macau Light Festival 2019 TVC Kaulele Kīwī e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.
Dimensions & Packaging: HD 1920X1080 Video
Tags: TV commercial, Live shooting, VFX, Motion graphics, 3d animation
Production Technology: In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Design Challenge: The concept of turning the entire Light Festival into a giant birthday cake, was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
Research: In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival and with the 20th anniversary of Macao's return to the motherland, after repeated reflections, finally decided to create a birthday party, every Macao residents and visitors together to participate in this meaningful moment!
Inspiration: Coincides with the 20th anniversary of Macao's return to the motherland, our vision lighting section is like a whole birthday celebration, invites Macao residents and visitors together to participate in this meaningful Hing lighting celebration! By participating in different themed lighting installations, 3D mapping, interactive games, etc., it is like being in a giant birthday cake, following the footprint of light, feeling the festival atmosphere layer by layer!
Project Duration: The project started in October 2019 in Macau and finished in November 2019 in Macau, and was exhibited in Macau in December 2019.
Operation Flow: Video file can be operated in every video player
Patents: Copyrights belong to MIRAGE VISUALS 2019.
Team Members: Client：Macao government tourism office
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simmy Cheong
Drone Operator：Simon Ma
3D Animation: SPICY Banana, Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：Ellison Lau