ʻO Problue Annual Posters Hana Nui: Pepa Hōʻike na JBBC Branding Consultancy he mea lanakila hanohano loa o ka 2020 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Paʻi Kiʻi a me Hoʻololi Kiʻi.
KalaPaʻi Kiʻi· 2020
Problue Annual Posters Hana Nui: Pepa Hōʻike
Mea Kūʻai: JBBC Branding Consultancy
Mea Lanakila A' Design Award Kala ma ka Māhele Paʻi Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #101059Ka Hoʻolālā
E Pili Ana iā Problue Annual Posters Hana Nui: Pepa Hōʻike
Problue Annual Posters he mau pepa hōʻike i paʻi ʻia i hana ʻia no kekahi hōʻailona luʻu kai. Hōʻike kēlā me kēia pepa hōʻike i hoʻokahi kumu hoʻohālike e ʻaʻahu ana i ka lole kāona uʻi a me ke kapa luʻu kai, no laila ua hōʻike ʻia ka hoʻololi ma waena o ke ola o kēlā me kēia lā a me ka luʻu kai. Hoʻohana ʻia ka ʻulaʻula hina no ke keonimana no ka nani, a hoʻohana ʻia ka ʻulaʻula no ka wahine. ʻO nā pahu wāwae kāmuʻe e pili ana i ka neʻe ʻana o ke ola kāona. Hoʻonohonoho ʻia nā ʻokoʻa me ka manaʻo, e like me ka wikiwiki a me ka mālie, ka ʻaʻahu o kēlā me kēia lā a me ke kapa luʻu kai, ka paheʻe a me ka ʻoi. Ana kēlā me kēia pepa hōʻike he 420 ma 594 milimika.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Problue Annual Posters Hana Nui: Pepa Hōʻike i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Problue Annual Posters Hana Nui: Pepa Hōʻike he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Problue Annual Posters Hana Nui: Pepa Hōʻike e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
- Nā Ana a me ka Hoʻopili
- W 420mm x H 594mm
- Nā Lepili
- Diving, City Life, Active, Fashion, Transition, Problue, Hero
- ʻEnehana Hana
- Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
- Pilikia Hoʻolālā
- The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
- Noiʻi
- JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
- Hoʻoulu Manaʻo
- The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
- Ka Lōʻihi o ka Papahana
- The project started in June 2019 and finished in Nov 2019 in Taiwan.
- Kaʻina Hana
- Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
- Nā Palapala Kuleana
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
- Nā Lālā Hui
- Designer: Huiyu Zhuang
Director: Jiunguo Yu - Nā Kuleana Kiʻi
- Jblossom Branding Consultancy Co., Ltd
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
