Si Me Quiero ʻo Ka Hoʻolālā A Me Ka Ux by Ana Ramirez-Marta Liarte

Si Me Quiero ʻo Ka Hoʻolālā A Me Ka Ux by Ana Ramirez-Marta Liarte is a highly esteemed winner of the very prestigious 2020 A' Design Award Kala in Hoʻolālā Pūnaewele a me Hoʻolālā Pūnaewele Competition Category.

KalaPūnaewele· 2020

Si Me Quiero ʻo Ka Hoʻolālā A Me Ka Ux

by Ana Ramirez-Marta Liarte

Client: Little Red studio

A' Design Award Kala Winner in Pūnaewele Category

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Verified Award Winner

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Colors

The Design

About Si Me Quiero ʻo Ka Hoʻolālā A Me Ka Ux

ʻO ka Sí, kahi pūnaewele Me Quiero he wahi e kōkua ana e lilo i mea ponoʻī. E hoʻokō i ka hana, pono e lawelawe ʻia nā nīnauele a me ka moʻomeheu a me ka moʻomeheu e pili ana i ka wahine me ka noiʻi; kona kolohe ma ka nohona a me ia iho. Ua hoʻoholo ʻia ka lilo ʻana o ka pūnaewele me ke kāʻei a e lawe ʻia me kahi ala o ke kōkua ʻana i ke aloha iā lākou iho. I loko o ka hoʻolālā ke hōʻike ʻia nei ka maʻalahi me nā mea kūlohelohe e hoʻohana ana i nā hoʻohālikelike e hoʻokaʻawale i nā hana, nā kala o ka inoa o ka puke i paʻi ʻia e ka mea kūʻai aku. Ua hele mai ka paipai ʻana mai ka mana kiʻi.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Si Me Quiero ʻo Ka Hoʻolālā A Me Ka Ux i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Si Me Quiero ʻo Ka Hoʻolālā A Me Ka Ux he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Si Me Quiero ʻo Ka Hoʻolālā A Me Ka Ux e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The website Si, Me Quiero, it is a space created to love oneself. This is a safe space where to be oneself. A trial-free website where we practice Zero Requirement and love for oneself. The web is an accompaniment, and it simply leads to an approach. The colors are neutral contrasted with the red that calls for certain actions. The design is simple for you to travel through the sections cleanly and is accompanied by a deck of cards that when you click gives us a message to encourage us.
Dimensions & Packaging: The site was given a fully responsive design to work well over multiple screen sizes, tablets and devices.
Tags: Responsive, website, design, responsive, Digital Transformation, Content, social change, Strategy,User Interface Design
Production Technology: Understand, design, evaluate and execute. The solution evolved through concepts, rapid prototypes, user evaluations and execution.There is a lot of research done on this application before the design process. Adobe XD, Illustrator and Photoshop are used to create the actual design and designs. In addition, the team conducted an in-depth analysis and investigation of data to ensure that the design focuses on the user.
Design Challenge: The main obstacle was to overcome the mental and social barriers of the project, since it can be linked to feminism and is not what was wanted. Presenting it as something external to a social movement but as an aid that transforms people's lives was the most difficult.
Research: The process began in the first searches of references of external sites and brand reference. Then we researched more about the user and their goals, made character files, scenarios and information architecture. From this, wire schemes were created that were later transformed into visual materials in Adobe XD and Photoshop.
Inspiration: The client wanted it to be simple and clean, so since the use of color was a two-tone range the inspiration came from the constructivist design, its way of placing texts and the use of square shapes in space.
Project Duration: The project started at the end of Octiber 2019 in Bilbao and finsihed at the end of February 2020.
Operation Flow: Upon landing on the promotion website, visitors are greeted with an image of a woman hugging a heart. The website uses the artistic use of white and gray interspersed with red pieces and solvents to embody the idea of spiritual and peaceful introspection. Visitors can find useful project information on this functional but elegant website. The deck of cards with self-help messages are an interesting point of the web.
Team Members: UX / UI Designer: Ana Ramirez
Layout: Marta Liarte
SEO: conquer the internet