Inspiration Pūnaewele by WenYuan Chen and Ze Hao

Inspiration Pūnaewele by WenYuan Chen and Ze Hao is a highly esteemed winner of the very prestigious 2021 A' Design Award Gula in Hoʻolālā Pūnaewele a me Hoʻolālā Pūnaewele Competition Category.

GulaPūnaewele· 2021

Inspiration Pūnaewele

by WenYuan Chen and Ze Hao

Client: Zippo

A' Design Award Gula Winner in Pūnaewele Category

91,346

Verified Award Winner

Verify Award Status for #117306

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Inspiration Pūnaewele

He pūnaewele ʻo Inspiration i hana ʻia no ka hōʻailona ʻo Zippo. Hōʻike ka pūnaewele i ka hōʻailona ma o kahi ʻike kuanaʻike hou a me kahi ʻaoʻao hoʻohana pilina. Hāʻawi nā kiʻi ʻoni i nā ʻaoʻao i kahi ʻano kuanaʻike hoʻokolohua. Ua hoʻohana ʻia kahi kumumanaʻo ʻeleʻele ma ka hoʻonohonoho holoʻokoʻa e kākoʻo i kahi ʻike nānā kūlike. Ua kūkulu ʻia ka hoʻolālā pilina me ka ʻenehana ʻaoʻao hoʻohana holomua e mālama i ka hoihoi o ka poʻe kipa. ʻO ka pahuhopu ka wehe ʻana i kahi kūkākūkā me nā mea kūʻai a me ka hōʻike ʻana i ka moʻomeheu o ka hōʻailona ma kahi ʻano o kēia manawa.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā Inspiration Pūnaewele i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Inspiration Pūnaewele he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Inspiration Pūnaewele i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.

They used the new brand visual and edgy interaction UI to show brand experience
Dimensions & Packaging: UI UX technology and website construction
Tags: Z-era, Fashion
Production Technology: Using progressive UI technology to realize
Design Challenge: The team received a lot of database and found it hard to sort out
Research: To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance
Inspiration: ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
Project Duration: Shanghai 2020.11-2021.2
Operation Flow: To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
Patents: "Trademark (Year) Trademark Holder."
Team Members: Wenyuan Chen and Ze Hao
Image Credits: ZIPPO NO.347274