Prakrishi Ka Pahu Hoʻokomo Hua Maloʻo by Vishal Vora

Prakrishi Ka Pahu Hoʻokomo Hua Maloʻo by Vishal Vora is a highly esteemed winner of the very prestigious 2021 A' Design Award Gula in Hoʻolālā ʻUhi Competition Category.

GulaʻUhi· 2021

Prakrishi Ka Pahu Hoʻokomo Hua Maloʻo

by Vishal Vora

Client: Prakrishi

A' Design Award Gula Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #117439

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Prakrishi Ka Pahu Hoʻokomo Hua Maloʻo

He laina hoʻokomo ʻo Prakrishi no nā hua maloʻo i hana ʻia no ka mākeke o ʻInia. Hōʻike ke kūkulu ʻana i kahi moʻolelo ʻike maka o kekahi aupuni o ke olakino, kahi i hōʻike ʻia ai kēlā me kēia hua maloʻo he mōʻī o kona aupuni ponoʻī. He waihoʻoluʻu hoʻokahi ka pahu hoʻokomo, a ʻo ka hua maloʻo wale nō ka mea i paʻi ʻia me ka waihoʻoluʻu, no laila lilo ka meaʻai i kikowaena o ka nānā ʻana o kēlā me kēia pahu. Hoʻohana ka laina i nā ʻeke zip lock me ka paʻi ʻana i ʻehā waihoʻoluʻu. He 140 mm ka laulā a he 210 mm ke kiʻekiʻe o kēlā me kēia pahu. ʻO ka pahuhopu, ʻo ia ka hoʻomaopopo ʻia a me ka ʻike koke ʻia o ka huahana ma luna o kahi haka piha.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā Prakrishi Ka Pahu Hoʻokomo Hua Maloʻo i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Prakrishi Ka Pahu Hoʻokomo Hua Maloʻo he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Prakrishi Ka Pahu Hoʻokomo Hua Maloʻo i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
Dimensions & Packaging: Width 140mm X Height 210mm
Tags: Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
Production Technology: Swiss Pack Zip Lock Packaging With 4 Color Printing
Design Challenge: Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
Project Duration: The project started in July 2020 in India and finished in December 2020 in India
Operation Flow: Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
Patents: None
Team Members: Vishal Vora and Team
Image Credits: Vishal Vora and Team